With 30% of business revenues lost to counterfeits, the consumer packaged goods (CPG) industry remains one of the worst sectors affected by fakes according to KPMG.
Due to the very nature of these products, fakes can have a long term impact on a brand’s reputation, consumers’ health and safety, and ultimately manufacturers’ bottom lines.
Download our market research for insights from 2,000 U.S. consumers and actionable tactics to prevent counterfeits.
At Red Points we specialize in intellectual property protection and defend brands online, using a combination of our experienced analysts and our proprietary technology. Our technology is the core of our protection solution, it employs machine learning algorithms that scan the internet and identify all IP infringements. We then validate and remove infringements, all the while reporting the details of each infringement in real time for our clients.
About Red Points
Copyright © 2021 Red Points Solutions | Privacy Policy
GET YOUR FREE COPY
The research will help inform those managing online brand protection and ecommerce in the CPG industry on new consumer buying behavior. It will also provide actionable data and insights to help brands make informed decisions to enhance their brand protection strategy.
Who’s this for
We have interviewed 2,000 U.S consumers between December 18th-30th, 2020 to better understand new U.S. consumers’ buying behavior as well as the impact it will have on CPG brands in 2021 and beyond.
What you'll Learn
CPG
INDUSTRY & COUNTERFEITS
How manufacturers can stay ahead of the curve, protect their products, reputations, and consumers.
• Legal consultant
• Legal/brand protection director
• CEO/General Manager or Director
• Marketing Manager/Director
• Founder/Owner
• Ecommerce Manager
• Brand Manager
This information
will be useful for:
Market research
The Day After COVID-19
Actions and insights for responding to the COVID-19 crisis
As companies worldwide navigate the ongoing COVID-19 crisis, digital retail executives are on the corporate front line, helping their companies respond, pivot, and evolve to an economic crisis set to alter the retail landscape forever.
This survey, reflects the views of 150 U.S. digital retail leaders from 10+ industries during the week of April 20.
THE DAY AFTER
COVID-19
Find out how the recent surge in e-commerce sales may affect brands
We have interviewed 2,000 U.S consumers between December 18th-30th, 2020 to better understand new U.S. consumers’ buying behavior as well as the impact it will have on CPG brands in 2021 and beyond.
What you'll Learn
• Legal consultant
• Legal/brand protection director
• CEO/General Manager or Director
• Marketing Manager/Director
• Founder/Owner
• Ecommerce Manager
• Brand Manager
This information
will be useful for:
The research will help inform those managing online brand protection and ecommerce in the CPG industry on new consumer buying behavior. It will also provide actionable data and insights to help brands make informed decisions to enhance their brand protection strategy.
Who’s this for
49%
Brand reputation damaged
43%
Counterfeiters
stealing sales
42%
Unhappy costumers
Brands & organizations featured in the report
19%
bought the fake from a marketplace like Amazon or eBay
NEW SHOPPING HABITS
of shoppers have purchased counterfeit FMCG
56%
BUYING FAKE FMCG
of shoppers said the quality of fakes exceeded their expectations
50%
FAKES & BRAND REPUTATION
