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With 30% of business revenues lost to counterfeits, the consumer packaged goods (CPG) industry remains one of the worst sectors affected by fakes according to KPMG.

Due to the very nature of these products, fakes can have a long term impact on a brand’s reputation, consumers’ health and safety, and ultimately manufacturers’ bottom lines.

Download our market research for insights from 2,000 U.S. consumers and actionable tactics to prevent counterfeits.

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At Red Points we specialize in intellectual property protection and defend brands online, using a combination of our experienced analysts and our proprietary technology. Our technology is the core of our protection solution, it employs machine learning algorithms that scan the internet and identify all IP infringements. We then validate and remove infringements, all the while reporting the details of each infringement in real time for our clients. 

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The research will help inform those managing online brand protection and ecommerce in the CPG industry on new consumer buying behavior. It will also provide actionable data and insights to help brands make informed decisions to enhance their brand protection strategy.

Who’s this for

We have interviewed 2,000 U.S consumers between December 18th-30th, 2020 to better understand new U.S. consumers’ buying behavior as well as the impact it will have on CPG brands in 2021 and beyond.

What you'll Learn

CPG 
INDUSTRY & COUNTERFEITS

How manufacturers can stay ahead of the curve, protect their products, reputations, and consumers.

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• Legal consultant
• Legal/brand protection director
• CEO/General Manager or Director
• Marketing Manager/Director
• Founder/Owner
• Ecommerce Manager
• Brand Manager

This information 
will be useful for:

Market research
The Day After COVID-19

Actions and insights for responding to the COVID-19 crisis

As companies worldwide navigate the ongoing COVID-19 crisis, digital retail executives are on the corporate front line, helping their companies respond, pivot, and evolve to an economic crisis set to alter the retail landscape forever.
This survey, reflects the views of 150 U.S. digital retail leaders from 10+ industries during the week of April 20.

THE DAY AFTER
COVID-19

Find out how the recent surge in e-commerce sales may affect brands  

We have interviewed 2,000 U.S consumers between December 18th-30th, 2020 to better understand new U.S. consumers’ buying behavior as well as the impact it will have on CPG brands in 2021 and beyond.

What you'll Learn

• Legal consultant
• Legal/brand protection director
• CEO/General Manager or Director
• Marketing Manager/Director
• Founder/Owner
• Ecommerce Manager
• Brand Manager

This information 
will be useful for:

The research will help inform those managing online brand protection and ecommerce in the CPG industry on new consumer buying behavior. It will also provide actionable data and insights to help brands make informed decisions to enhance their brand protection strategy.

Who’s this for

REQUEST EARLY COPY

49%

Brand reputation damaged

43%

Counterfeiters
stealing sales


42%

Unhappy costumers

Brands & organizations featured in the report

19%

bought the fake from a marketplace like Amazon or eBay

NEW SHOPPING HABITS

of shoppers have purchased counterfeit FMCG

56%

BUYING FAKE FMCG

of shoppers said the quality of fakes exceeded their expectations

50%

FAKES & BRAND REPUTATION