Digital piracy has always been hard to enforce. But today, the issue many providers are facing now is to effectively ensure streaming accounts are used according to their terms of service. This also applies beyond the entertainment world, including software, apps, and anything that is subscription-based.
By ignoring credential sharing, companies miss the opportunity to convert these potential consumers into paying customers. That’s why license and subscription-based business owners and distributors need to take the necessary steps to identify and filter unauthorized credentials sold online.
At Red Points we specialize in intellectual property protection and defend brands online, using a combination of our experienced analysts and our proprietary technology. Our technology is the core of our protection solution, it employs machine learning algorithms that scan the internet and identify all IP infringements. We then validate and remove infringements, all the while reporting the details of each infringement in real time for our clients.
About Red Points
Copyright © 2021 Red Points Solutions | Privacy Policy
GET YOUR FREE COPY
The research will help inform those managing online brand protection and anti-piracy efforts on new consumers’ password sharing habits. It will also provide actionable data and insights to help subscription-based companies make informed decisions to enhance their anti-piracy strategy.
Who’s this for
We surveyed 1,000 U.S. consumers who had used a subscription service and have shared their password/login details for it. The survey was conducted from March 10 to March 15th, 2021, and none of the respondents had participated in a Red Points survey before.
What you'll Learn
CREDENTIAL SHARING:
NEW TRENDS
TO WATCH
Everything subscription-based businesses should know about new consumers’ passwords sharing habits
- Legal consultant
- Legal/brand protection director
- CEO/General Manager or Director
- Marketing Manager/Director
- Founder/Owner
- Ecommerce Manager
- Brand Manager
This information
will be useful for:
Market research
The Day After COVID-19
Actions and insights for responding to the COVID-19 crisis
As companies worldwide navigate the ongoing COVID-19 crisis, digital retail executives are on the corporate front line, helping their companies respond, pivot, and evolve to an economic crisis set to alter the retail landscape forever.
This survey, reflects the views of 150 U.S. digital retail leaders from 10+ industries during the week of April 20.
INTRO
Why Your Brand Can’t Afford to Turn a Blind Eye on Social Media?
PART 1
This is why Counterfeits Will Steal Your Revenue on Social Media (Unless You Stop them)
PART 2
5-Step to Protect your Sales on Social Media
PART 3
Why you Should Protect your Brand on Social Media
What's inside?
This guide will help inform anyone with an interest in adopting a technological solution to fighting counterfeits on social media.
Who’s this for
49%
Brand reputation damaged
43%
Counterfeiters
stealing sales
42%
Unhappy costumers
Brands & organizations featured in the report
Password sharing habits
Section 1
On average, respondents shared their personal credentials with 3.1 other people
51% are currently using someone's else login
Illegal access
Section 2
66% would be likely to share their credentials in the future
Lost of existing and future revenue opportunity
Section 3