Experts agree that it is important to measure User Experience. But

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Speakers : Jeff Sauro, Tim Bosenick, Lee Cooper    

5 consejos para proteger a tu marca

contra las falsificaciones

Understanding counterfeits online & Chinese IP protection
 

Common problems & simple solutions

30-40 min.

WEBINAR CO-ORGANIZED BY

What will the webinar cover?

Our webinar will cover common problems associated with China and e-commerce that businesses regularly face. We aim to cover issues such as counterfeiting, trademark squatting, unauthorized distributors and the sale of IP infringing products online. Our experts will then explain best practices that any business can implement as preventative measures against all the issues covered.

The structure of the webinar

1. About China IPR SME Helpdesk

About the China IPR SME Helpdesk Services

The China IPR SME Helpdesk supports small and medium sized enterprises (SMEs) from European Union (EU) member states to protect and enforce their Intellectual Property Rights (IPR) in or relating to China, Hong Kong, Macao and Taiwan, through the provision of free information and services. The Helpdesk provides jargon-free, first-line, confidential advice on intellectual property and related issues, along with training events, materials and online resources. Individual SMEs and SME intermediaries can submit their IPR queries via email (question@china-iprhelpdesk.eu) and gain access to a panel of experts, in order to receive free and confidential first-line advice within 3 working days. The China IPR SME Helpdesk is co-funded by the European Union. To learn more about the China IPR SME Helpdesk and any aspect of intellectual property rights in China, please visit our online portal at http://www.ipr-hub.eu/. 

 

SPEAKERS

Joan Porta
Brand Protection Director at Red Points

Joan has worked with online IP enforcement company Red Points for over 5 years and is their head of brand protection. He is a specialist in intellectual property rights online and enforcement. Joan has used his expertise to help create legal technology that can enforce IP rights online legally and quickly.

 

 

Alex Garmon
Managing Partner at GH IP

Alex Garmón is founder and managing partner of GH IP&Legal Service in Shanghai and also expert of the China IPR SME Helpdesk. He has more than 10 years of experience assisting European companies on Intellectual Property protection and enforcement in China as well as in foreign investment. He assists his clients on the design of strategies for intellectual property protection as well as on trademark disputes and enforcement cases related to the sale and export of counterfeited products in China

 

 

WHO'S THIS WEBINAR FOR

 

 

This is for anyone who wishes to learn how to protect their brand online and while operating in China. We would recommend this webinar to professionals such as:

 

 

C-level directors

For companies who are about to embark on Chinese operations or who want to learn more about potential pitfalls.

For those who are concerned about the devaluation of their brand or loss of profits.

Brand Managers

Legal Staff

For legal staff without a background in Chinese law and who wish to pick up some tips.

ABOUT THE SPONSORS

Red Points is the technological solution to Intellectual Property (IP) infringements online. We use a combination of detection and evaluation technologies to scan the Internet for cases of trademark or copyright violations. Using our removal software, expert analysts and professional legal team, we are able to remove these incidents quickly and efficiently.

 

GH IP&LEGAL SERVICE is a firm founded by European and Chinese lawyers with the aim of assisting and providing global service to our clients in order to set up and develop their business operations in China. GH has more than 10 years of experience providing advice to foreign companies in China regarding Intellectual Property protection, foreign related investment projects and disputes.

 

2. Potential issues when operating in China (10-15 minutes)

3. Best practices to protect your brand

Trademark squatting

   Blackmail, customs issues and legal action
 

Partner risks

   Distributors, manufacturers and supply chain weak points.

Counterfeits

   Online sale & distributions and offline source

Understanding counterfeits online

& Chinese IP protection

Our webinar will cover common problems associated with China and e-commerce that businesses regularly face. We aim to cover issues such as counterfeiting, trademark squatting, unauthorised distributors and the sale of IP infringing products online. Our experts will then explain best practices that any business can implement as preventative measures against all the issues covered

 

WEBINAR CO-ORGANIZED BY

The China IPR SME Helpdesk supports small and medium sized enterprises (SMEs) from European Union (EU) member states to protect and enforce their Intellectual Property Rights (IPR) in or relating to China, Hong Kong, Macao and Taiwan, through the provision of free information and services. The Helpdesk provides jargon-free, first-line, confidential advice on intellectual property and related issues, along with training events, materials and online resources. Individual SMEs and SME intermediaries can submit their IPR queries via email (question@china-iprhelpdesk.eu) and gain access to a panel of experts, in order to receive free and confidential first-line advice within 3 working days. The China IPR SME Helpdesk is co-funded by the European Union.

 

SPEAKERS

WHO'S THIS WEBINAR FOR

GH IP&LEGAL SERVICE is a firm founded by European and Chinese lawyers with the aim of assisting and providing global service to our clients in order to set up and develop their business operations in China. GH has more than 10 years of experience providing advice to foreign companies in China regarding Intellectual Property protection, foreign related investment projects and disputes.

 

Red Points is the technological solution to Intellectual Property (IP) infringements online. We use a combination of detection and evaluation technologies to scan the Internet for cases of trademark or copyright violations. Using our removal software, expert analysts and professional legal team, we are able to remove these incidents quickly and efficiently.

 

ABOUT THE ORGANIZERS

Joan Porta
Brand Protection Director at Red Points

Joan has worked with online IP enforcement company Red Points for over 5 years and is their head of brand protection. He is a specialist in intellectual property rights online and enforcement. Joan has used his expertise to help create legal technology that can enforce IP rights online legally and quickly.

 

 

Alex Garmon
Managing Partner at GH IP

Alex Garmón is founder and managing partner of GH IP&Legal Service in Shanghai and also expert of the China IPR SME Helpdesk. He has more than 10 years of experience assisting European companies on Intellectual Property protection and enforcement in China as well as in foreign investment. He assists his clients on the design of strategies for intellectual property protection as well as on trademark disputes and enforcement cases related to the sale and export of counterfeited products in China

 

 

Trademark squatting

 Blackmail, customs issues, and legal action
 

Partner risks

Distributors, manufacturers and supply chain weak points.

Counterfeits

Online sale & distributions and offline source

4. Questions and further discussion  (10 min)

1. About China IPR SME Helpdesk

2. Potential issues when operating in China (10-15 minutes)

3. Best practices to protect your brand

4. Questions and further discussion (10 minutes)