The psychological drives behind a contagious idea
Speakers : Jeff Sauro, Tim Bosenick, Lee Cooper
5 consejos para proteger a tu marca
contra las falsificaciones
HOW TO MAKE YOUR
PRODUCT GO VIRAL
WEBINAR ON DEMAND
WEBINAR ON DEMAND
About the Speaker
What you will learn
How to use virality as a core principle of your product concept
The psychological drives behind a contagious idea
How to conceptualize a product so it will catch on
Tips from real examples of small businesses which created viral products
About the organizers
Red Points is the technological solution to protect against counterfeits and brand abuse online. Our solution ensures that as your brand increases in popularity counterfeiters will not be able to cash in on your hard-won branding success. Unlike other social monitoring tools, our technology not only detects incidents but can actually remove them from marketplaces, social media, online ads, app stores etc.
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Red Points is the technological solution to protect against counterfeits and brand abuse online. Our solution ensures that as your brand increases in popularity counterfeiters will not be able to cash in on your hard-won branding success. Unlike other social monitoring tools, our technology not only detects incidents but can actually remove them from marketplaces, social media, online ads, app stores etc.
About the organizers
About the Speakers
How to use virality as a core principle
of your product concept
What will you learn
The main objective of this webinar organized by Red Points is to describe actionable tactics that businesses of all sizes, including small and medium ones, can use when scaling their brands from local markets to a worldwide audience.
The tips will be mainly drawn from Karen Post’s professional experience, who has been working for more than 30 year in Branding and Communications with organizations that range from start-ups to Fortune 500 companies such as ACNielsen, Pepsi and Procter & Gamble.
The webinar will also count with the participation of Toni Pérez, VP of Marketing and Product at Red Points, who will be talking about the most common risks in brand management from the Intellectual Property Rights perspective.
Here are some of the topics that will be covered:
- Building and communicating your brand, with real examples.
- Differences and similarities between local and global branding.
- Promoting your reputation among opinion makers.
- How to protect your business against brand abuse.
Insights on how to bring word-of-mouth to your business
WATCH THE WEBINAR
Why do some products, ideas, and behaviours get more word of mouth promotion than others? Jonah Berger is a Professor of Marketing at the Wharton School at the University of Pennsylvania and has spent over 15 years studying how social influence works and how it drives products and ideas to catch on.
The bestselling author of Contagious: Why Things Catch On and Invisible Influence: The Hidden Forces that Shape Behavior, Jonah will explain the science of how people make decisions, diffuse ideas, and social influence shapes behaviour.
Brands and businesses that understand how their products or services can “catch on” will be able to embed virality beyond their marketing strategy. A product that has been conceptualized and designed to be viral has unique growth potentials and represents an incredible business opportunity.
In this webinar, the following topics will be discussed:
The 6 principals of virality
The behavioral science behind a viral idea
Using scarcity and exclusivity to make your product more desirable
Real examples of small businesses that made their products contagious
July 11th, 9:00 AM PST. 12 PM EST
HOW TO MAKE YOUR
PRODUCT GO VIRAL
Get everybody talking about your brand
TBC
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Toni has been working in the internet industry in the last 10 years, and is an expert in the protection against brand abuse at Red Points. He’s in charge of Red Point’s IP monitoring and enforcement platform, a cornerstone of the company’s solution against brand abuse which detects more than 150,000 IP infringements every month..
How to conceptualize a product so it will catch on/span>
Tips from real examples of small businesses which created
viral products
Jonah Berger
Associate Professor of Marketing at the Wharton School
Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania and bestselling author of Contagious and Invisible Influence. He has spent over 15 years studying how social influence works and how it drives products and ideas to catch on. He's taught Wharton’s top ranked online course, published dozens of articles in top-tier academic journals, consulted for a variety of Fortune 500 companies, and popular outlets like the New York Times and Harvard Business Review often cover his work
Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania and bestselling author of Contagious and Invisible Influence. He has spent over 15 years studying how social influence works and how it drives products and ideas to catch on. He's taught Wharton’s top ranked online course, published dozens of articles in top-tier academic journals, consulted for a variety of Fortune 500 companies, and popular outlets like the New York Times and Harvard Business Review often cover his work.
Jonah Berger
Associate Professor of Marketing at the
Wharton School
"Whether you're a manager at a big company or a small business owner trying to boost awareness, I can show you how to make your product or idea catch on."
GUEST SPEAKER
Jonah has worked for:
"Whether you're a manager at a big company or a small business owner trying to boost awareness, I can show you how to make your product or idea catch on."
Jonah has worked for:
Author of the bestseller
“Contagious”
Best book of the year on Amazon
Author of Amazon's Best Book
of the Year "Contagious"
FEATURED SPEAKER
Maysa Razav, Head of Anti Counterfeit for INTA
Get everybody talking about your brand
30-40 mins
JONAH BERGER
VIRALITY EXPERT
Author of Amazon's Best Book of
the Year “Contagious”
About the speakers
