Speakers : Jeff Sauro, Tim Bosenick, Lee Cooper
5 consejos para proteger a tu marca
contra las falsificaciones
HOW TO PROTECT
YOUR PRODUCT IDEA
WEBINAR ON DEMAND
LIVE WEBINAR
About the Speaker
What you will learn
How to turn simple concepts into marketable products
The right steps to prevent the counterfeiting of your brand
Tips to find your next
million-dollar idea
How to protect your product
from brand abusers
About Red Points
Red Points is the technological solution to protect against counterfeits and brand abuse online. We believe in innovation as the engine of the future and in acknowledging hard work to its respective author, that's why our solution ensures no counterfeiters will cash in on your product's success. We take pride in our technology, which detects and remove incidents from marketplaces, social media, online ads, app stores and other online platforms.
Copyright © 2017 Red Points Solutions | Privacy Policy
Red Points is the technological solution to protect against counterfeits and brand abuse online. We believe innovation is the engine of future success and we strongly believe in acknowledging the hard work of authors. That's why our solution ensures no counterfeiters will cash in on your product's success. We take pride in our technology, which detects and remove incidents from marketplaces, social media, online ads, app stores and other online platforms. Our service keeps invention profitable.
About Red Points
About the Speakers
How to turn simple concepts into marketable products
What will you learn
The main objective of this webinar organized by Red Points is to describe actionable tactics that businesses of all sizes, including small and medium ones, can use when scaling their brands from local markets to a worldwide audience.
The tips will be mainly drawn from Karen Post’s professional experience, who has been working for more than 30 year in Branding and Communications with organizations that range from start-ups to Fortune 500 companies such as ACNielsen, Pepsi and Procter & Gamble.
The webinar will also count with the participation of Toni Pérez, VP of Marketing and Product at Red Points, who will be talking about the most common risks in brand management from the Intellectual Property Rights perspective.
Here are some of the topics that will be covered:
- Building and communicating your brand, with real examples.
- Differences and similarities between local and global branding.
- Promoting your reputation among opinion makers.
- How to protect your business against brand abuse.
Counterfeiting is a $461 billion industry. This is how to protect your business from it.
WATCH THE WEBINAR
The product ideas that bring you the biggest opportunities, and how to protect them
Good and bad examples of how to safeguard your product and brand
Precautions you must have when selling your product abroad
How to monitor and prevent brand abuse online
July 11th, 9:00 AM PST. 12 PM EST
HOW TO PROTECT YOUR PRODUCT IDEA
TBC
xxx xxxx xxxx
Toni has been working in the internet industry in the last 10 years, and is an expert in the protection against brand abuse at Red Points. He’s in charge of Red Point’s IP monitoring and enforcement platform, a cornerstone of the company’s solution against brand abuse which detects more than 150,000 IP infringements every month..
The right steps to prevent the counterfeiting of your brand
Tips to find your next million-dollar idea
How to protect your product from brand abusers
Stephen Key
Author and co-founder of InventRight
Stephen Key is an award-winning inventor and entrepreneur who has licensed more than 20 products. He is the co-founder of InventRight, a company that teaches people how to license their ideas, and author of the bestseller One Simple Idea. The ideas he has licensed over the past 35 years have sold in Walmart, 7-Eleven, and Disney stores worldwide, as well as been endorsed by Michael Jordan, Alex Trebek, and Taylor Swift. His experience in licensing has taught him the importance IP protection has to ensure the success of any product.
Stephen Key is an award-winning inventor and entrepreneur who has licensed more than 20 products. He is the co-founder of InventRight, a company that teaches people how to license their ideas and author of the bestseller One Simple Idea. The ideas he has licensed over the past 35 years have sold in Walmart, 7-Eleven and Disney stores worldwide; as well as being endorsed by Michael Jordan, Alex Trebek, and Taylor Swift. His experience in licensing has taught him the importance IP protection in ensuring the success of any product.
Stephen Key
Author and co-founder of InventRight
"Knowledge, not money, is what you really need to bring an idea to market. Without the right insight, you can waste all the money in the world trying to turn an idea into a viable product".
GUEST SPEAKER
Stephen is trusted by:
"Knowledge, not money, is what you really need to bring an idea to market. Without the right insight, you can waste all the money in the world trying to turn an idea into a viable product".
Stephen is trusted by:
Author of the bestseller
“One Simple Idea”
Author of the bestseller
“One Simple Idea”
FEATURED SPEAKER
Maysa Razav, Head of Anti Counterfeit for INTA
Counterintuitive strategies and real-life
examples on how to safeguard your innovations
30-40 mins
STEPHEN KEY
AWARD-WINNING INVENTOR
& ENTREPRENEUR
Author of the bestseller
“One Simple Idea”
About the speaker
The unprecedented growth of e-commerce in the last decade has brought unique opportunities for both small and big brands. However, these opportunities come with greater risks, and this is why counterfeiting now accounts for 5% of all goods imported into the EU alone.
Is it possible to protect your business from this threat? To answer this question and provide attainable solutions, Red Points has teamed up with Stephen Key, a successful entrepreneur, award-winning product artist, bestselling author, and renowned intellectual property strategist.
In this webinar, the following will be discussed:
Counterintuitive strategies and real-life
examples on how to safeguard your innovations