Speakers : Jeff Sauro, Tim Bosenick, Lee Cooper
5 consejos para proteger a tu marca
contra las falsificaciones
NAILING YOUR CORPORATE BRAND WITH A VISUAL HAMMER
WEBINAR ON DEMAND
WEBINAR ON DEMAND
About the Speaker
What you will learn
Break the deadlock in branding between marketing and management
Immutable laws of branding that still apply to the smartphone age
The secret of memorable slogans that match your visual hammer
How to survive in the media and internet saturated society
About Red Points
Red Points is the technological solution to protect against counterfeits and brand abuse online.Our solution ensures that as your brand increases in popularity counterfeiters will not be able to cash in on your hard-won branding success. Unlike other social monitoring tools, our technology not only detects incidents but can actually remove them from marketplaces, social media, online ads, app stores and other online platforms.
Copyright © 2017 Red Points Solutions | Privacy Policy
Red Points is the technological solution to protect against counterfeits and brand abuse online.Our solution ensures that as your brand increases in popularity counterfeiters will not be able to cash in on your hard-won branding success. Unlike other social monitoring tools, our technology not only detects incidents but can actually remove them from marketplaces, social media, online ads, app stores and other online platforms.
About Red Points
About the Speakers
Break the deadlock in branding between marketing and management
What will you learn
The main objective of this webinar organized by Red Points is to describe actionable tactics that businesses of all sizes, including small and medium ones, can use when scaling their brands from local markets to a worldwide audience.
The tips will be mainly drawn from Karen Post’s professional experience, who has been working for more than 30 year in Branding and Communications with organizations that range from start-ups to Fortune 500 companies such as ACNielsen, Pepsi and Procter & Gamble.
The webinar will also count with the participation of Toni Pérez, VP of Marketing and Product at Red Points, who will be talking about the most common risks in brand management from the Intellectual Property Rights perspective.
Here are some of the topics that will be covered:
- Building and communicating your brand, with real examples.
- Differences and similarities between local and global branding.
- Promoting your reputation among opinion makers.
- How to protect your business against brand abuse.
Bringing left-brain management and right-brain marketing to see eye-to-eye
WATCH THE WEBINAR
How managerial vs. marketing see branding differently, and how to use the best of both mindsets
Real examples of how to implement a “visual” marketing plan successfully
Match your visual hammer with a killing battle cry
How to rewrite your marketing plan keeping the emotional power of visual in mind
July 11th, 9:00 AM PST. 12 PM EST
NAILING YOUR CORPORATE BRAND WITH A VISUAL HAMMER
TBC
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Toni has been working in the internet industry in the last 10 years, and is an expert in the protection against brand abuse at Red Points. He’s in charge of Red Point’s IP monitoring and enforcement platform, a cornerstone of the company’s solution against brand abuse which detects more than 150,000 IP infringements every month..
Immutable laws of branding that still apply to the smartphone age
The secret of memorable slogans that match your visual hammer
How to survive in the media and internet saturated society
Laura Ries
Branding Guru and Founder of Ries & Ries
Laura Ries is a leading marketing strategist, bestselling author and television personality. In 1994, Laura founded Ries & Ries with her father and partner Al Ries, the legendary Positioning-pioneer. Laura is a frequent marketing analyst on major news programs on CNBC, CNN and Fox Business. Her book, The 22 Immutable Laws of Branding, has been named one of the best marketing books of all time according to Advertising Age. She is frequently quoted by the Associated Press, Bloomberg, The Wall Street Journal and other news outlets.
Laura Ries is a leading marketing strategist, bestselling author and television personality. In 1994, Laura founded Ries & Ries with her father and partner Al Ries, the legendary Positioning-pioneer. Laura is a frequent marketing analyst on major news programs on CNBC, CNN and Fox Business. Her book, The 22 Immutable Laws of Branding, has been named one of the best marketing books of all time according to Advertising Age. She is frequently quoted by the Associated Press, Bloomberg, The Wall Street Journal and other news outlets.
Laura Ries
Branding Guru & Founder of Ries & Ries
"A trademark is not a visual hammer, it does not communicate the essence of the brand. After learning how to use a visual hammer, you might want to tear up your current marketing plan and start fresh."
GUEST SPEAKER
Laura is trusted by:
"A trademark is not a visual hammer, it does not communicate the essence of the brand. After learning how to use a visual hammer, you might want to tear up your current marketing plan and start fresh."
Laura is trusted by:
Author of the bestseller
“The 22 Immutable Laws of Branding”
Author of the bestseller
“The 22 Immutable Laws of Branding”
FEATURED SPEAKER
Maysa Razav, Head of Anti Counterfeit for INTA
Using the power of images to improve your verbal positioning and build a strong brand
LAURA RIES
BESTSELLING AUTHOR AND LEADING MARKETING CONSULTANT
Author of bestseller
“The 22 Immutable Laws of Branding”
About the speaker
Why did Nokia decline but Apple succeed?
Although there is no one single key to success, strong brands have something in common: rather than focusing only on the rational benefits of their products, they manage to create an emotional connection with consumers, thus leaving a much stronger impression in people’s minds.
These businesses know that in order to create an effective message, consumers not only need to be aware of them but also feel a deeper relationship with the brand.
That’s what leading brand consultant Laura Ries calls “visual hammering”: using the power of images to nail your “verbal” brand.
In this webinar, the following will be discussed:
Using the power of images to improve your verbal positioning and build a strong brand
30-40 mins
