BEYOND BRAND AWARENESS

WEBINAR ON DEMAND

WEBINAR ON DEMAND

About the speakers

What you will learn

About Red Points

Red Points is the technological solution to protect against counterfeits and brand abuse online. Our solution ensures that as your brand increases in popularity counterfeiters will not be able to cash in on your hard-won branding success. Unlike other social monitoring tools, our technology not only detects incidents but can actually remove them from marketplaces, social media, online ads, app stores and other online platforms.

Red Points is the technological solution to protect against counterfeits and brand abuse online. Our solution ensures that as your brand increases in popularity counterfeiters will not be able to cash in on your hard-won branding success. Unlike other social monitoring tools, our technology not only detects incidents but can actually remove them from marketplaces, social media, online ads, app stores and other online platforms.

About Red Points

About the Speakers

What you will learn

The main objective of this webinar organized by Red Points is to describe actionable tactics that businesses of all sizes, including small and medium ones, can use when scaling their brands from local markets to a worldwide audience.

The tips will be mainly drawn from Karen Post’s professional experience, who has been working for more than 30 year in Branding and Communications with organizations that range from start-ups to Fortune 500 companies such as ACNielsen, Pepsi and Procter & Gamble.

The webinar will also count with the participation of Toni Pérez, VP of Marketing and Product at Red Points, who will be talking about the most common risks in brand management from the Intellectual Property Rights perspective.

Here are some of the topics that will be covered:

Building and communicating your brand, with real examples.
Differences and similarities between local and global branding.
Promoting your reputation among opinion makers.
How to protect your business against brand abuse.

Monitoring your brand online is much harder than it seems

WATCH THE WEBINAR

July 11th, 9:00 AM PST. 12 PM EST

BEYOND BRAND AWARENESS

FEATURED SPEAKER
Maysa Razav, Head of Anti Counterfeit for INTA

About the speakers

Red Points has partnered with BuzzSumo to discuss the best way to promote a brand online, without losing control to brand abusers.

In BuzzSumo they are experts in finding the best opportunities online for any brand to become successful on social media and content marketing. While Red Points' monitoring capabilities allow any business to know when and where their brand has been mentioned.

In this webinar, the following will be discussed:

Promoting, monitoring and protecting your brand online

The advantages of monitoring your brand and competition

How to keep an eye for growth opportunities over the web.

Tips to monitor your brand, your competitors and other relevant categories.

How to detect brand abuse and automatically enforce infringements.

Susan Moeller
Business Development Manager at BuzzSumo

GUEST SPEAKER

BuzzSumo provides social insights for content marketing and SEO campaigns, and also offers a powerful monitoring feature to keep you on top of new and trending content. You can set up alerts for your brand, competitors, keywords, authors, domains and even backlinks.

Buzzsumo is trusted by:

Promoting, monitoring and protecting your brand online

Susan Moeller
Business Development Manager at BuzzSumo

BuzzSumo provides social insights for content marketing and SEO campaigns, and also offers a powerful monitoring feature to keep you on top of new and trending content. You can set up alerts for your brand, competitors, keywords, authors, domains and even backlinks.

Red Points is a technology solution that detects and enforces more than 150,000 brand infringements every month for more than 250 clients. Red Points matches an advanced keyword monitoring system with image recognition to identify all your brand assets online, and detect abuses in a matter of seconds.

Red Points is trusted by:

PRESENTER & CO SPEAKER

Conrado Lamas
Communications & Outreach Manager at Red Points

Red Points is a technology solution that detects and enforces more than 150,000 brand infringements every month for more than 250 clients. Red Points matches an advanced keyword monitoring system with image recognition to identify all your brand assets online, and detect abuses in a matter of seconds.

Conrado Lamas
Communications & Outreach Manager at Red Points

Where the highest risks of brand abuse are

How to create and amplify content related to your business

Real cases of successful brands that tackled online abuse

The advantages of monitoring your brand and competition

How to create and amplify content related to your business

Where the highest risks of brand abuse are

Real cases of successful brands that tackled online abuse

Presented by SUSAN MOELLER
Business Development Manager at

Promoting & protecting your brand online