Speakers : Jeff Sauro, Tim Bosenick, Lee Cooper
5 consejos para proteger a tu marca
contra las falsificaciones
Trademarks,
Digital-Policing Strategies
WEBINAR ON DEMAND
WEBINAR ON DEMAND
About the speakers
What you will learn
About Red Points
Red Points is the technological solution for brand protection and legal staff to protect against counterfeits and brand abuse online. Through our partnership program, legal firms can use our technology not only detects incidents but can remove them from marketplaces, social media, online ads, app stores, etc. Red Points tech allows brands better protection and gives legal firms a more comprehensive service to offer their clients.
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Red Points is the technological solution for brand protection and legal staff to protect against counterfeits and brand abuse online. Through our partnership program, legal firms can use our technology not only detects incidents but can remove them from marketplaces, social media, online ads, app stores, etc. Red Points tech allows brands better protection and gives legal firms a more comprehensive service to offer their clients.
About Red Points
About the Speakers
What you will learn
The main objective of this webinar organized by Red Points is to describe actionable tactics that businesses of all sizes, including small and medium ones, can use when scaling their brands from local markets to a worldwide audience.
The tips will be mainly drawn from Karen Post’s professional experience, who has been working for more than 30 year in Branding and Communications with organizations that range from start-ups to Fortune 500 companies such as ACNielsen, Pepsi and Procter & Gamble.
The webinar will also count with the participation of Toni Pérez, VP of Marketing and Product at Red Points, who will be talking about the most common risks in brand management from the Intellectual Property Rights perspective.
Here are some of the topics that will be covered:
- Building and communicating your brand, with real examples.
- Differences and similarities between local and global branding.
- Promoting your reputation among opinion makers.
- How to protect your business against brand abuse.
Quickly mapping infringers and infringements
WATCH THE WEBINAR
July 11th, 9:00 AM PST. 12 PM EST
Trademark Policing Strategies for the Digital Age
FEATURED SPEAKER
Maysa Razav, Head of Anti Counterfeit for INTA
About the speakers
Trademark problems are much easier to solve when they’re detected fast.
That’s why Red Points has partnered with IP Watchdog to produce this webinar on how to plan and execute an efficient trademark policing program.
Policing trademarks comes in two parts: Guarding against infringement, and making sure those who lawfully are using your trademarks are living up to requirements and not causing harm to the brand.
Without a comprehensive trademark policing regime in place, which continually checks quality and authorized users, the trademark can become significantly damaged.
In this webinar, you will learn:
Using technology to monitor your trademark on the web
The importance of having a proactive trademark policing program.
How to design a systematic approach to identify infringements and counterfeits.
Nate Davis
Brand Protection Manager at Whirlpool
Whirlpool Corporation is the number one major appliance manufacturer in the world, with approximately $21 billion in annual sales, 93,000 employees and 70 manufacturing and technology research centers in 2016. The company markets Whirlpool, KitchenAid, Maytag, Consul, Brastemp, Amana, Bauknecht, Jenn-Air, Indesit and other major brand names in nearly every country throughout the world.
Promoting, monitoring and protecting your brand online
Nate Davis
Brand Protection Manager at Whirlpool
Whirlpool Corporation is the number one major appliance manufacturer in the world, with approximately $21 billion in annual sales, 93,000 employees and 70 manufacturing and technology research centers in 2016. The company markets Whirlpool, KitchenAid, Maytag, Consul, Brastemp, Amana, Bauknecht, Jenn-Air, Indesit and other major brand names in nearly every country throughout the world.
Strategy and tips on how to police a trademark
The importance of developing trademark guidelines for employees
Documenting and reporting irregularities and abuse
Using technology to monitor your trademark on the web
The importance of developing trademark guidelines for employees
Strategy and tips on how to police a trademark
Documenting and reporting irregularities and abuse
Monitor counterfeiters, brand abuse, and licensees with an efficient trademark-management program
NATE DAVIS
Gene Quinn
IPWatchdog.com founder
Gene Quinn is a patent attorney and a leading commentator on patent law and innovation policy. Mr. Quinn is the Founder and Editor of IPWatchdog.com, which he started in 1999. IPWatchdog.com has been recognized multiple times by the American Bar Association as a top 100 legal blog.
Promoting, monitoring and protecting your brand online
Gene Quinn
IPWatchdog.com founder
BGene Quinn is a patent attorney and a leading commentator on patent law and innovation policy. Mr. Quinn is the Founder and Editor of IPWatchdog.com, which he started in 1999. IPWatchdog.com has been recognized multiple times by the American Bar Association as a top 100 legal blog.
Joan Porta
Brand Protection Director at Red Points
Joan has worked with online IP enforcement company Red Points for over five years and is their head of brand protection. He is a specialist in intellectual property rights online and enforcement. Joan has used his expertise to help create legal technology that can enforce IP rights online quickly.
Promoting, monitoring and protecting your brand online
Joan Porta
Brand Protection Director at Red Points
Joan has worked with online IP enforcement company Red Points for over five years and is their head of brand protection. He is a specialist in intellectual property rights online and enforcement. Joan has used his expertise to help create legal technology that can enforce IP rights online legally and quickly.
Brand Protection manager at Whirlpool
IPWatchdog.com is the leading Intellectual Property Law Blog on the Internet. After being recognized as one of the top 100 legal blogs by the American Bar Association for 5 years in a row (ranking #1 in 2010, 2012 and 2013), in January 2014 they were inducted into the ABA Blawg Hall of Fame. Their focus is on the business, substance, and law of patents, technology and innovation. They write about intellectual property more generally, and wherever possible cover copyrights and trademarks.
How to use technology to effectively monitor the web.
IPWatchdog.com is the leading Intellectual Property Law Blog on the Internet. After being recognized as one of the top 100 legal blogs by the American Bar Association for 5 years in a row (ranking #1 in 2010, 2012 and 2013), in January 2014 they were inducted into the ABA Blawg Hall of Fame. Their focus is on the business, substance, and law of patents, technology and innovation. They write about intellectual property more generally, and wherever possible cover copyrights and trademarks.
Brand Protection manager at Whirlpool