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Speakers : Jeff Sauro, Tim Bosenick, Lee Cooper    

5 consejos para proteger a tu marca

contra las falsificaciones

Trademarks,
Digital-Policing Strategies

WEBINAR ON DEMAND

WEBINAR ON DEMAND

About the speakers

What you will learn

About Red Points

Red Points is the technological solution for brand protection and legal staff to protect against counterfeits and brand abuse online. Through our partnership program, legal firms can use our technology not only detects incidents but can remove them from marketplaces, social media, online ads, app stores, etc. Red Points tech allows brands better protection and gives legal firms a more comprehensive service to offer their clients. 

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Red Points is the technological solution for brand protection and legal staff to protect against counterfeits and brand abuse online. Through our partnership program, legal firms can use our technology not only detects incidents but can remove them from marketplaces, social media, online ads, app stores, etc. Red Points tech allows brands better protection and gives legal firms a more comprehensive service to offer their clients. 

 

About Red Points

About the Speakers

What you will learn

The main objective of this webinar organized by Red Points is to describe actionable tactics that businesses of all sizes, including small and medium ones, can use when scaling their brands from local markets to a worldwide audience.

The tips will be mainly drawn from Karen Post’s professional experience, who has been working for more than 30 year in Branding and Communications with organizations that range from start-ups to Fortune 500 companies such as ACNielsen, Pepsi and Procter & Gamble.

The webinar will also count with the participation of Toni Pérez, VP of Marketing and Product at Red Points, who will be talking about the most common risks in brand management from the Intellectual Property Rights perspective.

Here are some of the topics that will be covered:

  • Building and communicating your brand, with real examples.
  • Differences and similarities between local and global branding.
  • Promoting your reputation among opinion makers.
  • How to protect your business against brand abuse.

Quickly mapping infringers and infringements 

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July 11th, 9:00 AM PST. 12 PM EST

Trademark Policing Strategies for the Digital Age

FEATURED SPEAKER 
Maysa Razav, Head of Anti Counterfeit for INTA

About the speakers

Trademark problems are much easier to solve when they’re detected fast.

That’s why Red Points has partnered with IP Watchdog to produce this webinar on how to plan and execute an efficient trademark policing program.

Policing trademarks comes in two parts: Guarding against infringement, and making sure those who lawfully are using your trademarks are living up to requirements and not causing harm to the brand.

Without a comprehensive trademark policing regime in place, which continually checks quality and authorized users, the trademark can become significantly damaged.

In this webinar, you will learn:

Using technology to monitor your trademark on the web

The importance of having a proactive trademark policing program.

How to design a systematic approach to identify infringements and counterfeits.

Nate Davis
Brand Protection Manager at Whirlpool

Whirlpool Corporation is the number one major appliance manufacturer in the world, with approximately $21 billion in annual sales, 93,000 employees and 70 manufacturing and technology research centers in 2016. The company markets Whirlpool, KitchenAid, Maytag, Consul, Brastemp, Amana, Bauknecht, Jenn-Air, Indesit and other major brand names in nearly every country throughout the world.

Promoting, monitoring and protecting your brand online  

Nate Davis
Brand Protection Manager at Whirlpool

Whirlpool Corporation is the number one major appliance manufacturer in the world, with approximately $21 billion in annual sales, 93,000 employees and 70 manufacturing and technology research centers in 2016. The company markets Whirlpool, KitchenAid, Maytag, Consul, Brastemp, Amana, Bauknecht, Jenn-Air, Indesit and other major brand names in nearly every country throughout the world.

Strategy and tips on how to police a trademark

The importance of developing trademark guidelines for employees

Documenting and reporting irregularities and abuse

Using technology to monitor your trademark on the web

The importance of developing trademark guidelines for employees

Strategy and tips on how to police a trademark

Documenting and reporting irregularities and abuse

Monitor counterfeiters, brand abuse, and licensees with an efficient trademark-management program

NATE DAVIS

Gene Quinn
IPWatchdog.com founder

Gene Quinn is a patent attorney and a leading commentator on patent law and innovation policy. Mr. Quinn is the Founder and Editor of IPWatchdog.com, which he started in 1999. IPWatchdog.com has been recognized multiple times by the American Bar Association as a top 100 legal blog.

Promoting, monitoring and protecting your brand online  

Gene Quinn
IPWatchdog.com founder

BGene Quinn is a patent attorney and a leading commentator on patent law and innovation policy. Mr. Quinn is the Founder and Editor of IPWatchdog.com, which he started in 1999. IPWatchdog.com has been recognized multiple times by the American Bar Association as a top 100 legal blog.

Joan Porta
Brand Protection Director at Red Points

Joan has worked with online IP enforcement company Red Points for over five years and is their head of brand protection. He is a specialist in intellectual property rights online and enforcement. Joan has used his expertise to help create legal technology that can enforce IP rights online quickly.

Promoting, monitoring and protecting your brand online  

Joan Porta
Brand Protection Director at Red Points

Joan has worked with online IP enforcement company Red Points for over five years and is their head of brand protection. He is a specialist in intellectual property rights online and enforcement. Joan has used his expertise to help create legal technology that can enforce IP rights online legally and quickly.

Brand Protection manager at Whirlpool

IPWatchdog.com is the leading Intellectual Property Law Blog on the Internet. After being recognized as one of the top 100 legal blogs by the American Bar Association for 5 years in a row (ranking #1 in 2010, 2012 and 2013), in January 2014 they were inducted into the ABA Blawg Hall of Fame. Their focus is on the business, substance, and law of patents, technology and innovation. They write about intellectual property more generally, and wherever possible cover copyrights and trademarks.

How to use technology to effectively monitor the web.

IPWatchdog.com is the leading Intellectual Property Law Blog on the Internet. After being recognized as one of the top 100 legal blogs by the American Bar Association for 5 years in a row (ranking #1 in 2010, 2012 and 2013), in January 2014 they were inducted into the ABA Blawg Hall of Fame. Their focus is on the business, substance, and law of patents, technology and innovation. They write about intellectual property more generally, and wherever possible cover copyrights and trademarks. 

 

Brand Protection manager at Whirlpool