Speakers : Jeff Sauro, Tim Bosenick, Lee Cooper

5 consejos para proteger a tu marca

contra las falsificaciones

Anti-Counterfeiting Technology
and IP Law Firms

WEBINAR ON DEMAND

WEBINAR ON DEMAND

About the speakers

What you will learn

About Red Points

Red Points is the technological solution for brand protection and legal staff to protect against counterfeits and brand abuse online. Through our partnership program, legal firms can use our technology not to only detect incidents but to remove them from marketplaces, social media, online ads, app stores, etc. Red Points' tech gives brands better protection and legal firms a more comprehensive service to offer to their clients.

Red Points is the technological solution for brand protection and legal staff to protect against counterfeits and brand abuse online. Through our partnership program, legal firms can use our technology not to only detect incidents but to remove them from marketplaces, social media, online ads, app stores, etc. Red Points' tech gives brands better protection and legal firms a more comprehensive service to offer to their clients.

About Red Points

About the Speakers

What you will learn

The main objective of this webinar organized by Red Points is to describe actionable tactics that businesses of all sizes, including small and medium ones, can use when scaling their brands from local markets to a worldwide audience.

The tips will be mainly drawn from Karen Post’s professional experience, who has been working for more than 30 year in Branding and Communications with organizations that range from start-ups to Fortune 500 companies such as ACNielsen, Pepsi and Procter & Gamble.

The webinar will also count with the participation of Toni Pérez, VP of Marketing and Product at Red Points, who will be talking about the most common risks in brand management from the Intellectual Property Rights perspective.

Here are some of the topics that will be covered:

Building and communicating your brand, with real examples.
Differences and similarities between local and global branding.
Promoting your reputation among opinion makers.
How to protect your business against brand abuse.

Protecting IP in the digital world

WATCH THE WEBINAR

July 11th, 9:00 AM PST. 12 PM EST

Anti-Counterfeiting Technology and IP Law Firms

FEATURED SPEAKER
Maysa Razav, Head of Anti Counterfeit for INTA

About the speakers

As the number of counterfeits online only continues to grow, the relentless trend towards automated solutions is something that concerns many traditional law firms. In that sense, a digital solution for brands and those who protect them is now a must.

In this webinar, Red Points has partnered with IP Cybercrime to share our insights about the tools that will help set your business apart from the competition.

In this webinar, you will learn:

How to increase your capacity to litigate with technology

How technology improves the detection and enforcement of IP infringements.

Why automation allows professionals to focus on investigation and litigation to escalate the firm's business.

How tech can gather data for business intelligence and legal actions.

Rob Holmes
Founder and CEO of IPCybercrime.com

IPCybercrime is a boutique firm providing investigations and consulting to corporations and their attorneys. Mr Holmes is a founding member of the Internet Committee of the International Anti-Counterfeiting Coalition (IACC), and a member of the Anti-Counterfeiting Committee of the International Trademark Association (INTA).

Promoting, monitoring and protecting your brand online

Rob Holmes
Founder and CEO of IPCybercrime.com

IPCybercrime is a boutique firm providing investigations and consulting to corporations and their attorneys. Mr Holmes is a founding member of the Internet Committee of the International Anti-Counterfeiting Coalition (IACC), and a member of the Anti-Counterfeiting Committee of the International Trademark Association (INTA).

How to use data gathered by algorithms to build strong cases for judicial procedures

Automating IP protection before your competition does it.

How to make your business more profitable by focusing on what you do best

How to increase your capacity to litigate with technology

Automating IP protection before your competition does it.

How to use data gathered by algorithms to build strong cases for judicial procedures

How to make your business more profitable by focusing on what you do best

How to improve the quality and quantity of IP services using legal tech

Conrado Lamas
Marketing & Communications Manager at Red Points

Red Points is a technology solution that detects and enforces more than 150,000 brand infringements every month for more than 250 clients. Red Points matches an advanced keyword monitoring system with image recognition to identify all your brand assets online and detect abuses in a matter of seconds.

Red Points is trusted by: