Speakers : Jeff Sauro, Tim Bosenick, Lee Cooper
5 consejos para proteger a tu marca
contra las falsificaciones
A war on keywords:
IP infringements
& keyword cycles
WEBINAR ON DEMAND
WEBINAR ON DEMAND
About the speakers
What you will learn
About Red Points
Red Points is the technological solution to protect against counterfeits and brand abuse online. Our solution ensures that as your brand increases in popularity counterfeiters will not be able to cash in on your hard-won branding success. Unlike other monitoring tools, our technology not only detects incidents but can actually remove them from marketplaces, social media, online ads, app stores and other online platforms.
Copyright © 2017 Red Points Solutions | Privacy Policy
Red Points is the technological solution to protect against counterfeits and brand abuse online. Our solution ensures that as your brand increases in popularity counterfeiters will not be able to cash in on your hard-won branding success. Unlike other monitoring tools, our technology not only detects incidents but can actually remove them from marketplaces, social media, online ads, app stores and other online platforms.
About Red Points
About the Speakers
What you will learn
The main objective of this webinar organized by Red Points is to describe actionable tactics that businesses of all sizes, including small and medium ones, can use when scaling their brands from local markets to a worldwide audience.
The tips will be mainly drawn from Karen Post’s professional experience, who has been working for more than 30 year in Branding and Communications with organizations that range from start-ups to Fortune 500 companies such as ACNielsen, Pepsi and Procter & Gamble.
The webinar will also count with the participation of Toni Pérez, VP of Marketing and Product at Red Points, who will be talking about the most common risks in brand management from the Intellectual Property Rights perspective.
Here are some of the topics that will be covered:
- Building and communicating your brand, with real examples.
- Differences and similarities between local and global branding.
- Promoting your reputation among opinion makers.
- How to protect your business against brand abuse.
Beating counterfeiters at their own game
WATCH THE WEBINAR
July 11th, 9:00 AM PST. 12 PM EST
A war on keywords: IP infringements & keyword cycles
FEATURED SPEAKER
Maysa Razav, Head of Anti Counterfeit for INTA
About the speakers
As online brand protection becomes more and more efficient, counterfeiters are changing their tactics to reach consumers. In this report, we investigate the evasion techniques adopted by counterfeiters.
Brands now use protection services which monitor products using their brand name and are able to identify fake products on e-commerce sites. This has become a problem for counterfeiters as they are having their product listings removed before they can sell a significant amount.
Using Red Points' technology, we were able to track the lifecycle of keywords and uncover a range of tactics.
In this webinar, you will learn:
Key finding of Red Points' technical report
How counterfeiters try to avoid keyword monitoring systems.
Real examples of how Red Points monitors, predicts and tackles these patterns.
Time cycles applied by counterfeiters and their implication in brand protection.
Daniel Shapiro
Strategic Partnership Director at Red Points
After working at Macy's and eBay, Daniel joined Red Points to lead the company's strategic partnership with ecommerce platforms, websites, IP firms and other stakeholders. Daniel was a Senior Manager of Brand Protection at eBay, where he lead international teams in the disruption of counterfeits worldwide.
Red Points is trusted by:
Promoting, monitoring and protecting your brand online
Daniel Shapiro
Strategic Partnership Director at Red Points
After working at Macy's and eBay, Daniel joined Red Points to lead the company's strategic partnership with ecommerce platforms, websites, IP firms and other stakeholders. Daniel was a Senior Manager of Brand Protection at eBay, where he lead international teams in the disruption of counterfeits worldwide.
Red Points is trusted by:
Simple keywords and language variations
Alternative keywords and generic descriptions
What can brands do about technique evasions
Key finding of Red Points' technical report
Alternative keywords and generic descriptions
Simple keywords and language variations
What can brands do about technique evasions
Brand protection evasion techniques and how technology can monitor, predict and tackle them.
Gordon McConnell
Data Journalist & Content Manager at Red Points
Gordon is the leading editor of Red Points' market reports, that focus counterfeits, piracy and other types of brand abuse. He is the author of the technical report _Brand Protection Evasion Techniques_, which is based in some of Red Points' real experience in anti-counterfeiting protection.
Promoting, monitoring and protecting your brand online
Gordon McConnell
Data Journalist & Content Manager at Red Points
Gordon is the leading editor of Red Points' market reports, that focus counterfeits, piracy and other types of brand abuse. He is the author of the technical report _Brand Protection Evasion Techniques_, which is based in some of Red Points' real experience in anti-counterfeiting protection.
Daniel Shapiro
7 years of experience in Brand Protection at
Daniel Shapiro
7 years of experience in Brand Protection at
Conrado Lamas
VP of Communications at Red Points
Red Points is a technology solution that detects and enforces more than 200,000 brand infringements every month for more than 300 clients. Red Points matches an advanced keyword monitoring system with image recognition to identify all your brand assets online and detect abuses in a matter of seconds.
Promoting, monitoring and protecting your brand online
Conrado Lamas
VP of Communications at Red Points
Red Points is a technology solution that detects and enforces more than 150,000 brand infringements every month for more than 250 clients. Red Points matches an advanced keyword monitoring system with image recognition to identify all your brand assets online and detect abuses in a matter of seconds.
Red Points & eBay