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Speakers : Jeff Sauro, Tim Bosenick, Lee Cooper    

5 consejos para proteger a tu marca

contra las falsificaciones

Counterfeit products
on Social Media

WEBINAR ON DEMAND

WEBINAR ON DEMAND

About the speakers

What you will learn

About the organisers

Red Points is the technological solution for brand protection and legal staff to protect against counterfeits and brand abuse online. Through our partnership program, legal firms can use our technology not only detects incidents but can remove them from marketplaces, social media, online ads, app stores, etc. Red Points tech allows brands better protection and gives legal firms a more comprehensive service to offer their clients.

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Red Points is the technological solution for brand protection and legal staff to protect against counterfeits and brand abuse online. Through our partnership program, legal firms can use our technology not only detects incidents but can remove them from marketplaces, social media, online ads, app stores, etc. Red Points tech allows brands better protection and gives legal firms a more comprehensive service to offer their clients.

 

About the organisers

About the Speakers

What you will learn

The main objective of this webinar organized by Red Points is to describe actionable tactics that businesses of all sizes, including small and medium ones, can use when scaling their brands from local markets to a worldwide audience.

The tips will be mainly drawn from Karen Post’s professional experience, who has been working for more than 30 year in Branding and Communications with organizations that range from start-ups to Fortune 500 companies such as ACNielsen, Pepsi and Procter & Gamble.

The webinar will also count with the participation of Toni Pérez, VP of Marketing and Product at Red Points, who will be talking about the most common risks in brand management from the Intellectual Property Rights perspective.

Here are some of the topics that will be covered:

  • Building and communicating your brand, with real examples.
  • Differences and similarities between local and global branding.
  • Promoting your reputation among opinion makers.
  • How to protect your business against brand abuse.

When The Issue Goes Beyond Amazon, Alibaba, eBay...

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July 11th, 9:00 AM PST. 12 PM EST

Counterfeit products
on Social Media

FEATURED SPEAKER 
Maysa Razav, Head of Anti Counterfeit for INTA

About the speakers

It makes sense, when we talk about the growing problems of counterfeits online, everybody looks at the major ecommerce players out there.

Nevertheless, for this reason counterfeiters are looking more and more to sources that were considered unsuspicious not very long ago.

Facebook, Instagram and other social media channels are often matched with hidden web chats such as WhatsApp or Telegram.

When major platforms and brands are using cutting-edge technology to enforce intellectual property, counterfeiters won't simply stop, they'll just change strategies.

In this webinar, you will learn:

Using technology to monitor your brand on social media.

The most common evasion techniques used by counterfeiters on social media.

What Facebook and other platforms have been doing to address the problem.

Both big and small actions brands should take on these platforms.

Kasie Brill
Director of Brand Protection, GIPC, U.S. Chamber of Commerce

Besides her leading position at the U.S. Chamber of Commerce’s Global Innovation Policy Center, Ms. Brill is the Executive Director of the Global Brand Council. She advocates for the protection of IP rights both online and in physical markets, with a special focus on designing public policy solutions to combat counterfeit goods.

Promoting, monitoring and protecting your brand online  

Kasie Brill
Director of Brand Protection, GIPC, U.S. Chamber of Commerce

Besides its leading position at the U.S. Chamber of Commerce’s Global Innovation Policy Center, Ms. Brill is the Executive Director of the Global Brand Council. She advocates for the protection of IP rights both online and in physical markets with a special focus on designing public policy solutions to combat counterfeit goods.

Image recognition and AI features: when counterfeiters avoid keyword monitoring.

New trends of online brand abuse social channels.

How to protect your brand and consumers outside the main ecommerce platforms.

Using technology to monitor your brand on social media.

New trends of online brand abuse social channels.

Using technology to monitor your brand on social media.

New trends of online brand abuse social channels.

Taking action against fakes on Facebook, Instagram and other social media platforms.

Monica Talley
Partner at Sterne Kessler

Monica Talley heads Sterne Kessler's Trademark, Advertising, and Anti-Counterfeiting Practice. For more than 17 years she has specialised in strategic trademark counselling and portfolio management, developing anti-counterfeiting solutions and strategies, and trademark enforcement.

Promoting, monitoring and protecting your brand online  

Monica Talley
Partner at Sterne Kessler; 

Monica Talley heads Sterne Kessler's Trademark, Advertising, and Anti-Counterfeiting Practice. For more than 17 years she has specialised in strategic trademark counselling and portfolio management, developing anti-counterfeiting solutions and strategies, and trademark enforcement.

Kasie Brill

Senior Director of Brand Protection, GIPC, U.S. Chamber of Commerce

Senior Director of Brand Protection, GIPC, U.S. Chamber of Commerce

Gene Quinn
Founder of IP Watchdog and Patent Attorney

Gene Quinn is a patent attorney and a leading commentator on patent law and innovation policy. Mr. Quinn is the Founder and Editor of IPWatchdog.com, which he started in 1999. IPWatchdog.com has been recognised multiple times by the American Bar Association as a top 100 legal blog.

Promoting, monitoring and protecting your brand online  

Gene Quinn
Founder of IP Watchdog and Patent Attorney

Gene Quinn is a patent attorney and a leading commentator on patent law and innovation policy. Mr. Quinn is the Founder and Editor of IPWatchdog.com, which he started in 1999. IPWatchdog.com has been recognised multiple times by the American Bar Association as a top 100 legal blog.

Litigation vs. enforcement actions, both opportunities and limitations.

Joan Porta
VP of Customer Success at Red Points

Joan has worked with online IP enforcement company Red Points for over six years. He is a specialist in intellectual property rights online and enforcement. Joan has used his expertise to help create legal technology that can enforce IP rights online effectively and quickly.

Red Points is trusted by:

Promoting, monitoring and protecting your brand online  

Joan Porta
VP of Customer Success at Red Points

Joan has worked with online IP enforcement company Red Points for over six years. He is a specialist in intellectual property rights online and enforcement. Joan has used his expertise to help create legal technology that can enforce IP rights online effectively and quickly.

Red Points is trusted by:

IPWatchdog.com is the leading Intellectual Property Law Blog on the Internet. After being recognised as one of the top 100 legal blogs by the American Bar Association for 5 years in a row (ranking #1 in 2010, 2012 and 2013), in January 2014 we were inducted into the ABA Blog Hall of Fame. Their focus is on the business, substance, and law of patents, technology and innovation. They write about intellectual property more generally, and wherever possible cover copyrights and trademarks.

Kasie Brill

IPWatchdog.com is the leading Intellectual Property Law Blog on the Internet. After being recognised as one of the top 100 legal blogs by the American Bar Association for 5 years in a row (ranking #1 in 2010, 2012 and 2013), in January 2014 we were inducted into the ABA Blog Hall of Fame. Their focus is on the business, substance, and law of patents, technology and innovation. They write about intellectual property more generally, and wherever possible cover copyrights and trademarks.