Speakers : Jeff Sauro, Tim Bosenick, Lee Cooper
5 consejos para proteger a tu marca
contra las falsificaciones
Fighting fake design furniture
on ecommerce platforms
WEBINAR ON DEMAND
WEBINAR ON DEMAND
About the speakers
What you will learn
About the organiser
At Red Points we specialise in Intellectual Property protection and defend brands online, using a combination of our experienced analysts and our proprietary technology. Our technology is the core of our protection solution, it employs machine learning algorithms that scan the internet and identify all IP infringements. We then validate and remove infringements, all the while reporting the details of each infringement in real time for our clients.
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In Red Points we specialise in Intellectual Property protection and defend brands online, using a combination of our experienced analysts and our proprietary technology. Our technology is the core of our protection solution, it employs *machine learning algorithms that scan the internet and identify all IP infringements*. We then validate and remove infringements, all the while reporting the details of each infringement in real time for our clients.
About the organiser
About the Speakers
What you will learn
The main objective of this webinar organized by Red Points is to describe actionable tactics that businesses of all sizes, including small and medium ones, can use when scaling their brands from local markets to a worldwide audience.
The tips will be mainly drawn from Karen Post’s professional experience, who has been working for more than 30 year in Branding and Communications with organizations that range from start-ups to Fortune 500 companies such as ACNielsen, Pepsi and Procter & Gamble.
The webinar will also count with the participation of Toni Pérez, VP of Marketing and Product at Red Points, who will be talking about the most common risks in brand management from the Intellectual Property Rights perspective.
Here are some of the topics that will be covered:
- Building and communicating your brand, with real examples.
- Differences and similarities between local and global branding.
- Promoting your reputation among opinion makers.
- How to protect your business against brand abuse.
In the ecommerce era, brand loyalty is at stake
WATCH THE WEBINAR
July 11th, 9:00 AM PST. 12 PM EST
Fighting fake design furniture on ecommerce platforms
FEATURED SPEAKER
Maysa Razav, Head of Anti Counterfeit for INTA
About the speakers
Red Points has partnered with the Australian Furniture Association (AFA) to debate the problem of counterfeits and illegal replica products on ecommerce platforms, and consumer behaviour towards these products.
Are buyers of design items aware of the risk of fake and imitation items on ecommerce platforms?
A study conducted by Red Points found that 82% of design consumers on Amazon favour replicas over original products. Furthermore, most of them do not feel confident they can identify non-genuine products online.
These buying habits directly affect furniture brands. Both their reputation and consumer loyalty is potentially at stake.
In this webinar, you will learn:
The main findings of Red Points' market research on the issue.
The most common evasion techniques used by counterfeiters.
What Amazon and other platforms have been doing to fight the problem.
Measures both big and small companies should take to protect their brand.
Practical tips for brands that need to protect themselves.
Latest trends in counterfeiting and solution to it.
How to protect your brand and consumers in and outside the main ecommerce platforms.
The main findings of Red Points' market research on the issue.
Latest trends in counterfeiting and solution to it.
Practical tips for brands that need to protect themselves.
How to protect your brand and consumers in and outside the main ecommerce platforms.
Do customers care about designers or brands? How new customers' buying habits favour copycat products.
Patrizia Torelli
CEO at the Australian Furniture Association
Patrizia has been leading the Australasian Furnishing Association (AFA) since 2013. The AFA is the top furnishing organisation representing Australian and international members, spanning national and global markets. AFA Members operate across all areas of the supply chain, including education and training, design, manufacturing and others.
Promoting, monitoring and protecting your brand online
Patrizia Torelli
CEO at the Australian Furniture Association
Patrizia has been leading the Australasian Furnishing Association (AFA) since 2013. The AFA is the top furnishing organisation representing Australian and international members, spanning national and global markets. AFA Members operate across all areas of the supply chain, including education and training, design, manufacturing and others.
IN ASSOCIATION WITH
IN ASSOCIATION WITH
Gus Hazel
Partner at James & Wells
Gus is one of New Zealand’s most experienced intellectual property lawyers and is responsible for the Auckland Litigation Team of James & Wells. His experience includes litigation at all levels of the New Zealand and Australian systems, alternative dispute resolution procedures (mediation and arbitration), commercialisation, regulatory issues and administrative law.
Promoting, monitoring and protecting your brand online
Gus Hazel
Partner at
James & Wells
Gus is one of New Zealand’s most experienced intellectual property lawyers and is responsible for the Auckland Litigation Team of James & Wells. His experience includes litigation at all levels of the New Zealand and Australian systems, alternative dispute resolution procedures (mediation and arbitration), commercialisation, regulatory issues and administrative law.
Litigation vs. enforcement, both their opportunities and limitations.
Conrado Lamas
Marketing & Communications Manager at Red Points
Red Points is a technology solution that detects and enforces more than 200,000 brand infringements every month for more than 300 clients. Red Points matches an advanced keyword monitoring system with image recognition to identify all your brand assets online and detect abuses in a matter of seconds.
Red Points is trusted by:
Promoting, monitoring and protecting your brand online
Conrado Lamas
Marketing & Communications Manager at Red Points
Red Points is a technology solution that detects and enforces more than 200,000 brand infringements every month for more than 300 clients. Red Points matches an advanced keyword monitoring system with image recognition to identify all your brand assets online and detect abuses in a matter of seconds.
Red Points is trusted by:
