Speakers : Jeff Sauro, Tim Bosenick, Lee Cooper
5 consejos para proteger a tu marca
contra las falsificaciones
Applying artificial intelligence in online brand protection
WEBINAR ON DEMAND
WEBINAR ON DEMAND
About the speakers
What you will learn
About the organiser
Red Points is the rapidly-growing company offering game-changing, cloud-based AI technology solution that automates the task of online brand protection. Our software can protect brand assets on multiple platforms on a global scale. We offer the fastest, most comprehensive, and most cost-effective protection in the market. Red Points is the smartest online brand protection solution, and that's why more than 400 customers trust us to handle this increasingly difficult and complex problem, with a simple-to-use technology.
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Red Points is the rapidly-growing company offering game-changing, cloud-based AI technology solution that automates the task of online brand protection. Our software can protect brand assets on multiple platforms on a global scale. We offer the fastest, most comprehensive, and most cost-effective protection in the market. Red Points is the smartest online brand protection solution, and that's why more than 400 customers trust us to handle this increasingly difficult and complex problem, with a simple-to-use technology.
About the organiser
About the Speakers
What you will learn
The main objective of this webinar organized by Red Points is to describe actionable tactics that businesses of all sizes, including small and medium ones, can use when scaling their brands from local markets to a worldwide audience.
The tips will be mainly drawn from Karen Post’s professional experience, who has been working for more than 30 year in Branding and Communications with organizations that range from start-ups to Fortune 500 companies such as ACNielsen, Pepsi and Procter & Gamble.
The webinar will also count with the participation of Toni Pérez, VP of Marketing and Product at Red Points, who will be talking about the most common risks in brand management from the Intellectual Property Rights perspective.
Here are some of the topics that will be covered:
- Building and communicating your brand, with real examples.
- Differences and similarities between local and global branding.
- Promoting your reputation among opinion makers.
- How to protect your business against brand abuse.
Embracing the inevitable trend of brand protection automation
WATCH THE WEBINAR
July 11th, 9:00 AM PST. 12 PM EST
Applying artificial intelligence in online brand protection
FEATURED SPEAKER
Maysa Razav, Head of Anti Counterfeit for INTA
About the speakers
AI, machine learning and deep learning are everywhere nowadays.
But can these technologies be applied to protect intellectual property online? How can they be brought to IP enforcement in real life?
Red Points has been applying machine-learning technology in features such as keyword monitoring and image recognition. They are great examples of how technology can improve the quality of the brand protection tasks, while decreasing costs over time.
In this webinar, you will learn:
Concrete examples of AI in brand protection
Why artificial intelligence is important, and why now.
The benefits of automation versus manual brand protection.
How machine-learning technology can "learn" from enforcement history.
How machine learning is applied to keyword monitoring
How deep learning is applied to image recognition
The future of brand protection technology
Concrete examples of AI in brand protection
How deep learning is applied to image recognition
How machine learning is applied to keyword monitoring
The future of brand protection technology
How technology is used to automate detection, validation and enforcement tasks in a cost-effective way.
Conrado Lamas
VP of Communications at Red Points
Conrado has been working in communications and digital marketing for more than 10 years and is the head of Red Points' Comms Department. Red Points is a technology solution that detects and enforces more than 200,000 brand infringements every month for more than 300 clients.
Promoting, monitoring and protecting your brand online
Conrado Lamas
Marketing & Communications Manager at Red Points
Conrado has been working in communications and digital marketing for more than 10 years and is the head of Red Points' Comms Department. Red Points is a technology solution that detects and enforces more than 200,000 brand infringements every month for more than 300 clients.
Danae Vara
Director of Product at Red Points
Danae has been working in the tech industry for over 10 years defining, developing and managing digital products and R&D solutions. She is in charge of Red Point’s IP monitoring and enforcement platform, a cornerstone of the company’s solution against brand abuse which detects more than 200,000 IP infringements every month.
Red Points is trusted by:
Promoting, monitoring and protecting your brand online
Danae Vara
Director of Product at Red Points
Danae has been working in the tech industry for over 10 years defining, developing and managing digital products and R&D solutions. She is in charge of Red Point’s IP monitoring and enforcement platform, a cornerstone of the company’s solution against brand abuse which detects more than 200,000 IP infringements every month.
Red Points is trusted by:
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