Speakers : Jeff Sauro, Tim Bosenick, Lee Cooper    

5 consejos para proteger a tu marca

contra las falsificaciones

Protecting your IP in China

WEBINAR ON DEMAND

WEBINAR ON DEMAND

About the speakers

What you will learn

About the organiser

Red Points is the rapidly-growing company offering game-changing, cloud-based AI technology solution that automates the task of online brand protection. Our software can protect brand assets on multiple platforms on a global scale. We offer the fastest, most comprehensive, and most cost-effective protection in the market. Red Points is the smartest online brand protection solution, and that's why more than 400 customers trust us to handle this increasingly difficult and complex problem, with a simple-to-use technology.

WATCH THE WEBINAR

Copyright © 2018 Red Points Solutions | Privacy Policy

Red Points is the rapidly-growing company offering game-changing, cloud-based AI technology solution that automates the task of online brand protection. Our software can protect brand assets on multiple platforms on a global scale. We offer the fastest, most comprehensive, and most cost-effective protection in the market. Red Points is the smartest online brand protection solution, and that's why more than 400 customers trust us to handle this increasingly difficult and complex problem, with a simple-to-use technology.

About the organiser

About the Speakers

What you will learn

The main objective of this webinar organized by Red Points is to describe actionable tactics that businesses of all sizes, including small and medium ones, can use when scaling their brands from local markets to a worldwide audience.

The tips will be mainly drawn from Karen Post’s professional experience, who has been working for more than 30 year in Branding and Communications with organizations that range from start-ups to Fortune 500 companies such as ACNielsen, Pepsi and Procter & Gamble.

The webinar will also count with the participation of Toni Pérez, VP of Marketing and Product at Red Points, who will be talking about the most common risks in brand management from the Intellectual Property Rights perspective.

Here are some of the topics that will be covered:

  • Building and communicating your brand, with real examples.
  • Differences and similarities between local and global branding.
  • Promoting your reputation among opinion makers.
  • How to protect your business against brand abuse.

Western-style NDAs are not enough 

WATCH THE WEBINAR

July 11th, 9:00 AM PST. 12 PM EST

Protecting your IP in China

FEATURED SPEAKER 
Maysa Razav, Head of Anti Counterfeit for INTA

About the speakers

With more than 20 years of experience in IP protection, Dan Harris knows a thing or two about how to protect your business and product in and from China.

Founder of The China Law Blog and of the Harris Bricken law firm, Mr. Harris is one of the most important voices on the precautions every business in the US and in Europe should take when doing business in or with China. 

The challenges in working with China are legal and contractual, but often cultural as well and it's important not to assume the precautions taken in the West will be enough when working abroad, since intellectual property is guided by national laws. 

In this webinar, you will learn:

Ways to determine your "China risk"

Documentation and registrations to be used in China.

About NNN agreements, manufacturing agreements, licensing agreements, product development agreements, and more.

How to transform your trade secrets into protectable property.

Common mistakes Western brands make in China

Protections you need to use with your staff

Protecting your IP with technology

Ways to determine your "China risk"

Protections you need to use with your staff

Common mistakes Western brands make in China

Protecting your IP with technology

Agreements, registrations and practical tips on how to protect your brands.

Conrado Lamas
VP of Communications at Red Points 

Conrado has been working in communications and digital marketing for more than 10 years and is the head of Red Points' Comms Department. Red Points is a technology solution that detects and enforces more than 200,000 brand infringements every month for more than 300 clients.

Red Points is trusted by:

Promoting, monitoring and protecting your brand online  

Conrado Lamas
VP of Communications at Red Points 

Conrado has been working in communications and digital marketing for more than 10 years and is the head of Red Points' Comms Department. Red Points is a technology solution that detects and enforces more than 200,000 brand infringements every month for more than 300 clients.

Red Points is trusted by:

Dan Harris
Founder of Harris Bricken and The China Law Blog  

Besides being an influential international lawyer, Dan Harris is widely known as the writer of the China Law Blog, where he educates readers on intellectual property management and protections. Harris' firm, Harris Bricken, is an international law firm with lawyers in Seattle, Los Angeles, Portland, San Francisco, Beijing and Barcelona.

Promoting, monitoring and protecting your brand online  

Dan Harris
Founder of Harris Bricken and The China Law Blog  

Besides being an influential international lawyer, Dan Harris is widely known as the writer of the China Law Blog, where he educates readers on intellectual property management and protections. Harris' firm, Harris Bricken, is an international law firm with lawyers in Seattle, Los Angeles, Portland, San Francisco, Beijing and Barcelona.

Dan Harris

Founder of the China Law Blog by