Speakers : Jeff Sauro, Tim Bosenick, Lee Cooper
5 consejos para proteger a tu marca
contra las falsificaciones
Preserving your creativity against online counterfeits
WEBINAR ON DEMAND
WEBINAR ON DEMAND
About the speakers
What you will learn
About Red Points
Red Points is the rapidly-growing company offering game-changing, cloud-based AI technology solution that automates the task of online brand protection. Our software can protect brand assets on multiple platforms on a global scale. We offer the fastest, most comprehensive, and most cost-effective protection in the market. Red Points is the smartest online brand protection solution, and that's why more than 400 customers trust us to handle this increasingly difficult and complex problem, with a simple-to-use technology.
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Red Points is the rapidly-growing company offering game-changing, cloud-based AI technology solution that automates the task of online brand protection. Our software can protect brand assets on multiple platforms on a global scale. We offer the fastest, most comprehensive, and most cost-effective protection in the market. Red Points is the smartest online brand protection solution, and that's why more than 400 customers trust us to handle this increasingly difficult and complex problem, with a simple-to-use technology.
About Red Points
About the Speakers
What you will learn
The main objective of this webinar organized by Red Points is to describe actionable tactics that businesses of all sizes, including small and medium ones, can use when scaling their brands from local markets to a worldwide audience.
The tips will be mainly drawn from Karen Post’s professional experience, who has been working for more than 30 year in Branding and Communications with organizations that range from start-ups to Fortune 500 companies such as ACNielsen, Pepsi and Procter & Gamble.
The webinar will also count with the participation of Toni Pérez, VP of Marketing and Product at Red Points, who will be talking about the most common risks in brand management from the Intellectual Property Rights perspective.
Here are some of the topics that will be covered:
- Building and communicating your brand, with real examples.
- Differences and similarities between local and global branding.
- Promoting your reputation among opinion makers.
- How to protect your business against brand abuse.
How can you protect your unique product proposition from day 1?
WATCH THE WEBINAR
July 11th, 9:00 AM PST. 12 PM EST
Preserving your creativity against online counterfeits
FEATURED SPEAKER
Maysa Razav, Head of Anti Counterfeit for INTA
About the speakers
Ecommerce has reshaped the modern marketplace in recent years. But this new form of trade, while an improvement, also comes with its own set of unique challenges.
As well as eliminating the need for long lines at physical stores, ecommerce opens new markets for your business. But, on the other side of the coin, there is a dark side of this: counterfeits.
However, fret not! It's possible to protect your business from this threat. Jayme Smaldone, Founder and CEO of Mighty Mug, the world's first drinkware line that cannot fall and break, and Stephen Key, successful entrepreneur, award-winning product artist, bestselling author and renowned IP strategist, will both share their insight on how to protect your creativity.
In this webinar. you will learn:
How to prevent the counterfeiting of your brand since day 1
Precautions you'll have to take when selling your product abroad
Good and bad examples of how to protect your product and brand
Actionable tips to protect your innovations from being stolen by bad actors.
Protecting your IP with technology
Precautions you must take before launching a product on Kickstarter
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Jayme Smaldone
Founder & CEO of Mighty Mug
Stephen Key
Author & Founder of Invent Right
The right steps to prevent brand abuse on the Internet
How technology is the best way to protect your IP online
Jayme Smaldone
Founder & CEO of Might Mug
After a spilled mug ruined an important computer, Jayme decided to create a new type of mug: one that would stand up to falling down and ruining your day (or pants). He came up with the idea of Mighty Mug powered by their patented Smartgrip. Currently, their team numbers more than 15 people, with distribution in over 30 countries. Their goal remains the same: to save you from nasty spills.
Promoting, monitoring and protecting your brand online
Jayme Smaldone
Founder & CEO of Mighty Mug
After a spilled mug ruined an important computer, Jayme decided to create a new type of mug: one that would stand up to falling down and ruining your day (or pants). He came up with the idea of Mighty Mug powered by their patented Smartgrip. Currently, their team numbers more than 15 people, with distribution in over 30 countries. Their goal remains the same: to save you from nasty spills.
Conrado Lamas
VP of Communications at Red Points
Conrado has been working in communications and digital marketing for more than 10 years and is the head of Red Points' Comms Department. Red Points is a technology solution that detects and enforces more than 200,000 brand infringements every month for more than 300 clients.
Red Points is trusted by:
Promoting, monitoring and protecting your brand online
Conrado Lamas
VP of Communications at Red Points
Conrado has been working in communications and digital marketing for more than 10 years and is the head of Red Points' Comms Department. Red Points is a technology solution that detects and enforces more than 200,000 brand infringements every month for more than 300 clients.
Red Points is trusted by:
Stephen Key
Author & Founder of InventRight
Stephen Key is an award-winning inventor and entrepreneur who has licensed more than 20 products. He is the co-founder of InventRight, a company that teaches people how to license their ideas, and author of the bestseller One Simple Idea. The ideas he has licensed over the past 35 years have sold in Walmart, 7-Eleven, and Disney stores worldwide, as well as been endorsed by Michael Jordan, Alex Trebek, and Taylor Swift. His experience in licensing has taught him the importance IP protection has to ensure the success of any product.
Stephen is trusted by:
Promoting, monitoring and protecting your brand online
Dan Harris
Author & Founder of InventRight
Stephen Key is an award-winning inventor and entrepreneur who has licensed more than 20 products. He is the co-founder of InventRight, a company that teaches people how to license their ideas, and author of the bestseller One Simple Idea. The ideas he has licensed over the past 35 years have sold in Walmart, 7-Eleven, and Disney stores worldwide, as well as been endorsed by Michael Jordan, Alex Trebek, and Taylor Swift. His experience in licensing has taught him the importance IP protection has to ensure the success of any product.
Stephen is trusted by:
How to prevent the counterfeiting of your brand since day 1
Good and bad examples of how to protect your product and brand
Precautions you'll have to take when selling your product abroad
Protecting your IP with technology
