Speakers : Jeff Sauro, Tim Bosenick, Lee Cooper
5 consejos para proteger a tu marca
contra las falsificaciones
From smashing your
crowdfunding goals
to ecommerce:
WEBINAR ON DEMAND
WEBINAR ON DEMAND
About the speakers
What you will learn
About Red Points
Red Points is the rapidly-growing company offering game-changing, cloud-based AI technology solution that automates the task of online brand protection. Our software can protect brand assets on multiple platforms on a global scale. We offer the fastest, most comprehensive, and most cost-effective protection in the market. Red Points is the smartest online brand protection solution, and that's why more than 400 customers trust us to handle this increasingly difficult and complex problem, with a simple-to-use technology.
Copyright © 2019 Red Points Solutions | Privacy Policy
Red Points is the rapidly-growing company offering game-changing, cloud-based AI technology solution that automates the task of online brand protection. Our software can protect brand assets on multiple platforms on a global scale. We offer the fastest, most comprehensive, and most cost-effective protection in the market. Red Points is the smartest online brand protection solution, and that's why more than 400 customers trust us to handle this increasingly difficult and complex problem, with a simple-to-use technology.
About Red Points
About the Speakers
What you will learn
The main objective of this webinar organized by Red Points is to describe actionable tactics that businesses of all sizes, including small and medium ones, can use when scaling their brands from local markets to a worldwide audience.
The tips will be mainly drawn from Karen Post’s professional experience, who has been working for more than 30 year in Branding and Communications with organizations that range from start-ups to Fortune 500 companies such as ACNielsen, Pepsi and Procter & Gamble.
The webinar will also count with the participation of Toni Pérez, VP of Marketing and Product at Red Points, who will be talking about the most common risks in brand management from the Intellectual Property Rights perspective.
Here are some of the topics that will be covered:
- Building and communicating your brand, with real examples.
- Differences and similarities between local and global branding.
- Promoting your reputation among opinion makers.
- How to protect your business against brand abuse.
What should you expect after a successful crowdfunding campaign?
*Information provided will only be shared with organisations participating in this webinar.
WATCH WEBINAR
July 11th, 9:00 AM PST. 12 PM EST
From smashing your crowdfunding goals to eCommerce:
FEATURED SPEAKER
Maysa Razav, Head of Anti Counterfeit for INTA
About the speakers
You did it! - after many sleepless nights, you have reached (or even exceeded) your fundraising goal and are looking to take your business to the next level.
Nobody said it would be easy, but there are challenges that come with launching a successful product you might not be prepared for. Apart from the usual hurdles of marketing and sales, taking your product to the next level usually brings difficulties to do with shipping and also illegal imitation products.
Counterfeits and higher shipping costs are both unfortunate side effects of a growing business, that’s why they should - without a doubt - be on every budding entrepreneurs’ to-do list before or immediately after embarking on a crowdfunding campaign.
In this webinar, Red Points teamed up with the lovely people of Easyship and Mighty Mug to get you all set on your crowdfunding journey:
How to prevent the counterfeiting of your brand since day one
How to avoid shipping issues post-fulfillment
Crowdfunding shipping problems and how to solve them
How to prepare for counterfeits and International shipping needs
Protecting your incredible idea with artificial intelligence
An insider’s view of how to build on your crowdfunding success.
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Ryan Powell
Senior Director North America at
Jayme Smaldone
Founder & CEO of Mighty Mug
How to build a smart international shipping strategy.
Why fake products should not be an afterthought for your business.
Ryan Powell
Senior Director North America at
Ryan works at Easyship, an all-in-one shipping platform for global ecommerce, streamlining logistics from checkout to delivery. Easyship offers more than 100+ shipping services from major couriers such as DHL, FedEx, USPS and UPS, at prices discounted up to 70%. For each order, its technology compares all shipping couriers and gives transparency to the buyer on delivery time and shipping costs.
Easy Ship is trusted by:
Promoting, monitoring and protecting your brand online
Ryan Powell
Senior Director North America at
Ryan works at Easyship, an all-in-one shipping platform for global ecommerce, streamlining logistics from checkout to delivery. Easyship offers more than 100+ shipping services from major couriers such as DHL, FedEx, USPS and UPS, at prices discounted up to 70%. For each order, its technology compares all shipping couriers and gives transparency to the buyer on delivery time and shipping costs.
Easy Ship is trusted by:
Gordon McConnell
Content Marketing Manager at Red Points
Gordon leads the content marketing team at Red Points, a technology solution that detects and enforces more than 200,000 brand infringements every day for more than 400 clients.
Red Points is trusted by:
Promoting, monitoring and protecting your brand online
Gordon McConnell
Content Marketing Manager at Red Points
Gordon leads the content marketing team at Red Points, a technology solution that detects and enforces more than 200,000 brand infringements every day for more than 400 clients.
Red Points is trusted by:
Jayme Smaldone
Founder & CEO of Mighty Mug
After a spilled mug ruined an important computer, Jayme decided to create a new type of mug: one that would stand up to falling down and ruining your day (or pants). He came up with the idea of Mighty Mug powered by their patented Smartgrip. Currently, their team numbers more than 15 people, with distribution in over 30 countries. Their goal remains the same: to save you from nasty spills.
Promoting, monitoring and protecting your brand online
Jayme Smaldone
Founder & CEO of Mighty Mug
After a spilled mug ruined an important computer, Jayme decided to create a new type of mug: one that would stand up to falling down and ruining your day (or pants). He came up with the idea of Mighty Mug powered by their patented Smartgrip. Currently, their team numbers more than 15 people, with distribution in over 30 countries. Their goal remains the same: to save you from nasty spills.
Stephen is trusted by:
How to prevent the counterfeiting of your brand since day one
Crowdfunding shipping problems and how to solve them
How to avoid shipping issues post-fulfillment
Protecting your incredible idea with artificial intelligence
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Q&A with Mighty Mug’s Founder Jayme Smaldone.