In Red Points we specialize in Intellectual Property protection and defend brands online, using a combination of our experienced analysts and our proprietary technology. Our technology is the core of our protection solution, it employs machine learning algorithms that scan the internet and identify all IP infringements. We then validate and remove infringements, all the while reporting the details of each infringement in real time for our clients.
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About Red Points
About Red Points
About speakers
Red Points Brand Intelligence platform covers your full brand exposure to protect your sales, reputation, and customers against infringements.
Jorij is an ecommerce generalist with more than 15 years of experience in integrating marketing, business processes and information technology to build online turnover. He is currently the Managing Director of Ecommerce Foundation, a global digital trading entity whose mission is to foster global digital trade.
Bruno Klumpp is an experienced policy manager with 10 years’ experience working in the internet industry for various global online platforms, including YouTube, Twitter and Facebook. He is currently in charge of managing intellectual property, anti-piracy and anti-counterfeiting strategies, policymaking, risk management, online content and languages at Red Points.
Jorji
Abraham
General Manager at
The E-commerce Foundation
PARTICIPANT
Top trends set to affect the e-commerce/IP
landscape in 2020
Which emerging online platforms are set to pose the biggest threat in the future according to IP professionals?
What are the top 5 impacts of brand abuse on a business’ bottom line?
The webinar will cover
2
First-hand stories
of how Red Points helped renowned brands leverage data to enhance efficiency in detecting and enforcing online counterfeits
2
Real examples
of how Red Points help companies identify patterns and trends to make informed decisions, not assumptions
What you will learn
3
How
visual data can provide your brand with the full picture over your online presence and help build a sustainable brand protection plan for your business
3
How
tech can gather data for business intelligence and legal actions
1
How
How to build a sustainable brand protection strategy by leveraging data
2020 trends to New Brand Protection
Future-proofing your brand protection strategy
PART I
WEBINAR ON DEMAND
2020 trends
Future-proofing your brand protection strategy
PART II
WEBINAR ON DEMAND
In this webinar
you will learn
About speakers
Jorij is an ecommerce generalist with more than 15 years of experience in integrating marketing, business processes and information technology to build online turnover. He is currently the Managing Director of Ecommerce Foundation, a global digital trading entity whose mission is to foster global digital trade.
Bruno Klumpp is an experienced policy manager with 10 years’ experience working in the internet industry for various global online platforms, including YouTube, Twitter and Facebook. He is currently in charge of managing intellectual property,
anti-piracy and
anti-counterfeiting strategies, policymaking, risk management, online content and languages at Red Points.
Bruno
Klumpp
Platforms and Policy
Manager at Red Points
PARTICIPANT
WATCH WEBINAR
In 2018 e-commerce sales accounted for 51.9% of all retail growth. On its own, e-commerce grew 15% that year. Even products that were once thought of as impossible to sell online have taken centre stage.
New worlds open up for brands that take a multi-channel approach. Social selling, web stores, meta-marketplaces and more offer touchpoints that reach customers around the globe. Chat, forums and social channels let brands respond to customers in any time zone. However, legitimate brands are not the only ones taking advantage of the online world.Technological advances that open up online commerce for brands continue to create a playground for bad actors. Even with evolving legislation, counterfeit sellers keep finding ways to exploit new channels. Apps that are not designed for e-commerce are being exploited: short-form video formats such as Tik-Tok and encrypted messaging apps like WeChat support covert operations.
Based on insights from 600+ customers, survey responses from 100+ IP experts and industry commentary, Red Points has gathered key information to help IP and brand protection experts navigate the terrain in 2020.
Jorji
Abraham
General Manager at
The E-commerce Foundation
PARTICIPANT
What you will learn
1
How
How to build a sustainable brand protection strategy by leveraging data
2
Real examples
of how Red Points help companies identify patterns and trends to make informed decisions, not assumptions
3
How
tech can gather data for business intelligence and legal actions
In 2018 e-commerce sales accounted for 51.9% of all retail growth. On its own, e-commerce grew 15% that year. Even products that were once thought of as impossible to sell online have taken centre stage.
New worlds open up for brands that take a multi-channel approach. Social selling, web stores, meta-marketplaces and more offer touchpoints that reach customers around the globe. Chat, forums and social channels let brands respond to customers in any time zone. However, legitimate brands are not the only ones taking advantage of the online world.
Technological advances that open up online commerce for brands continue to create a playground for bad actors. Even with evolving legislation, counterfeit sellers keep finding ways to exploit new channels. Apps that are not designed for e-commerce are being exploited: short-form video formats such as Tik-Tok and encrypted messaging apps like WeChat support covert operations.
Based on insights from 600+ customers, survey responses from 100+ IP experts and industry commentary, Red Points has gathered key information to help IP and brand protection experts navigate the terrain in 2020.
Description
What are the new geographical priorities right holders should focus and target efforts on in 2020
First hand stories of how Red Points helped renowned brands leverage data to enhance efficiency in detecting and enforcing online counterfeits
How visual data can provide your brand with the full picture over your online presence and help build a sustainable brand protection plan for your business
How tech can gather data for business intelligence and legal actions
Description
1
2
3
1
Top trends set to affect the e-commerce/IP landscape in 2020
Which emerging online platforms are set to pose the biggest threat in the future according to IP professionals?
2
3
What are the top 5 impacts of brand abuse on a business’ bottom line?
55 min
Jorji Abraham
General Manager at
The E-commerce Foundation
Bruno Klumpp
Platforms and Policy Manager
at Red Points
PARTICIPANT
50 min
By registering for this webinar, you submit your information to the webinar organisers and speakers from Red Points, who will use it to communicate with you regarding this event and their other services.
By registering for this webinar, you submit your information to the webinar organisers and speakers from Red Points, who will use it to communicate with you regarding this event and their other services.
