In Red Points we specialize in Intellectual Property protection and defend brands online, using a combination of our experienced analysts and our proprietary technology. Our technology is the core of our protection solution, it employs machine learning algorithms that scan the internet and identify all IP infringements. We then validate and remove infringements, all the while reporting the details of each infringement in real time for our clients.

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About Red Points

About speakers

Red Points Brand Intelligence platform covers your full brand exposure to protect your sales, reputation, and customers against infringements.

After working at Macy's and eBay, Daniel joined
Red Points to lead the company's strategic partnership with ecommerce platforms, websites, IP firms and other stakeholders. Daniel was a Senior Manager of Brand Protection at eBay, where he led international teams in the disruption of counterfeits worldwide.

With over twenty years’ experience in software development,
Juan Galdeano is designing and implementing the
fast-moving Red Points technology.

Under his leadership,
the Technology team aim
to deliver the best online brand protection technology in the market.

Juan
Galdeano

Chief Technology Officer
at Red Points

SPEAKER

Oli
Bolton

Head of Solution Engineering in Sales at Red Points

SPEAKER

Head of Solution Engineering in Sales
With over 5 years experience dealing with ecommerce platforms and online buyer behavior, Oliver leads the global Solution Consultant team helping brands apply the correct Brand Protection strategy fit to their needs.

Daniel
Shapiro

Strategic Partnership
Director at Red Points

MODERATOR

Brand protection advice and methodologies for fashion companies

Strategies for protecting against unbranded copies of products

How image recognition is used to fight difficult infringements

A demo of how image recognition accelerates brand protection

In this webinar you will learn

2
First-hand stories
of how Red Points helped renowned brands leverage data to enhance efficiency in detecting and enforcing online counterfeits

2
Real examples
of how Red Points help companies identify patterns and trends to make informed decisions, not assumptions

What you will learn

3
How
visual data can provide your brand with the full picture over your online presence and help build a sustainable brand protection plan for your business

3
How
tech can gather data for business intelligence and legal actions

1
How
How to build a sustainable brand protection strategy by leveraging data

Protecting fashion brands against unbranded copies online

Image recognition versus fashion infringements

LIVE WEBINAR

Image recognition versus fashion infringements

LIVE WEBINAR

In this webinar
you will learn

About speakers

With over twenty years’ experience in software development,
Juan Galdeano is designing and implementing the
fast-moving Red Points technology.

Under his leadership,
the Technology Team aim
to deliver the best online brand protection technology in the market.

Juan
Galdeano

Chief Technology Officer
at Red Points

PARTICIPANT

Oli
Bolton

Head of Solution Engineering in Sales at Red Points

PARTICIPANT

When counterfeiters are given control over a brand’s IP, the results can be disastrous. Cheap materials, poor-quality stitching, rip-off designs - knockoff products are made to much lower standards than the brands they’re copying.

What makes this even harder is when these products don’t use the brand’s trademark. These fake products copy designs but avoid brand protection by hiding the brand’s trademarks.

Fashion brands have turned to new technologies for support in the fight against these infringements. Image recognition is able to quickly validate potential IP infringements in online marketplaces, social media and other corners of the internet.

Daniel
Shapiro

Strategic Partnership
Director at Red Points

MODERATOR

What you will learn

1
How
How to build a sustainable brand protection strategy by leveraging data

2
Real examples
of how Red Points help companies identify patterns and trends to make informed decisions, not assumptions

3
How
tech can gather data for business intelligence and legal actions

When counterfeiters are given control over a brand’s IP, the results can be disastrous. Cheap materials, poor-quality stitching, rip-off designs - knockoff products are made to much lower standards than the brands they’re copying.

What’s worse is that many consumers won’t know the product they hold is a counterfeit. This results in brand perception taking a real hit in the eyes of the consumer.

Fashion brands have turned to new technologies for support in the fight against counterfeit products. Image recognition is able to quickly validate potential IP infringements in online marketplaces, and on social media and other corners of the internet.

Employing image recognition against fashion rip-offs

What are the new geographical priorities right holders should focus and target efforts on in 2020

First hand stories of how Red Points helped renowned brands leverage data to enhance efficiency in detecting and enforcing online counterfeits

How visual data can provide your brand with the full picture over your online presence and help build a sustainable brand protection plan for your business

How tech can gather data for business intelligence and legal actions

Description

Wednesday, 26th of February at 6pm (CET) / 12pm (EST)
Length | 50 mins

Thu, 26th of February at 6pm (CET) / 12pm (EST)
Length | 50 mins

How counterfeiters can deeply impact a brand’s reputation

First-hand story of a fashion brand protecting their reputation online

Advice and proven methodologies for beating counterfeits

How tech can gather data for business intelligence and legal actions