In Red Points we specialize in Intellectual Property protection and defend brands online, using a combination of our experienced analysts and our proprietary technology. Our technology is the core of our protection solution, it employs machine learning algorithms that scan the internet and identify all IP infringements. We then validate and remove infringements, all the while reporting the details of each infringement in real time for our clients.
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About Red Points
About Red Points
About speakers
Red Points Brand Intelligence platform covers your full brand exposure to protect your sales, reputation, and customers against infringements.
Laetitia has been working in communications and digital marketing for over 5 years and is responsible for Red Points' Communications Department. Red Points’ proprietary software currently removes hundreds of thousands incidents of illegal products and content from the web monthly, across over 100 online marketplaces and social networks.
Head of Solution Engineering in Sales
With over 5 years experience dealing with ecommerce platforms and online buyer behavior, Oliver leads the global Solution Consultant team helping brands apply the correct Brand Protection strategy fit to their needs.
Oliver
Bolton
Head of Solution Engineering
at Red Points
SPEAKER
Laetitia
Woue
Content Marketing Director
at Red Points
MODERATOR
To what extent has COVID-19 impacted businesses' long term decision making
What are some of the immediate actions IP leaders can take to protect their consumers and online revenue in the uncertain future
Why brands need to double down on consumer education to safeguard their e-reputation
What’s on the roadmap in terms of brand protection for Cluse in the months to come
In this webinar you will learn
2
First-hand stories
of how Red Points helped renowned brands leverage data to enhance efficiency in detecting and enforcing online counterfeits
2
Real examples
of how Red Points help companies identify patterns and trends to make informed decisions, not assumptions
What you will learn
3
How
visual data can provide your brand with the full picture over your online presence and help build a sustainable brand protection plan for your business
3
How
tech can gather data for business intelligence and legal actions
1
How
How to build a sustainable brand protection strategy by leveraging data
Learn how Cluse, the successful Dutch watch brand,
is gearing up for the new normal
How brands and IP departments should prepare for the second half of the year
ON DEMAND WEBINAR
How brands and IP departments should prepare for the second half of 2020
In this webinar
you will learn
About speakers
Laetitia has been working in communications and digital marketing for over 5 years and is responsible for Red Points' Communications Department. Red Points’ proprietary software currently removes hundreds of thousands incidents of illegal products and content from the web monthly, across over 100 online marketplaces and social networks.
Dennis
Wilke
Brand Protection Coordinator
at Cluse
SPEAKER
Whilst some customer habits will return to normal post-COVID-19 others have changed forever. Meanwhile, many brands are now relying on their online business to keep operations running, a shift that hasn’t gone unnoticed to bad actors. This has led to a surge in illicit activities in Q2.
While economic stability will eventually return, there’s a real need for IP practitioners and brands alike to overhaul their brand protection strategy for the rest of the year to address the challenges ahead.
Laetitia
Woue
Content Marketing Director
at Red Points
MODERATOR
Dennis Wilke is an ambitious and dedicated brand protection coordinator, who works for the fashion watch company CLUSE. He is responsible for the IPR enforcement and anti-counterfeiting strategy in more than 70 countries. Prior to joining CLUSE, Dennis worked for an international trademark firm where he assisted in the management and enforcement of intellectual property portfolios for several brands.
What you will learn
1
How
How to build a sustainable brand protection strategy by leveraging data
2
Real examples
of how Red Points help companies identify patterns and trends to make informed decisions, not assumptions
3
How
tech can gather data for business intelligence and legal actions
COVID-19 has changed ecommerce forever. Since the start of the pandemic research suggests that online sales have increased by 40%.
In today’s fast- changing digital landscape, marketplaces can help brands add incremental sales — and build awareness. However, this also represents a huge opportunity for bad actors to sell their fakes.
With new fake listings popping up online in a matter of minutes, leveraging technology and marketplaces’ anti-counterfeiting programs can add ease to the burden for brands.
Practical approaches and tactics that brands can use to protect their IP online
What are the new geographical priorities right holders should focus and target efforts on in 2020
First hand stories of how Red Points helped renowned brands leverage data to enhance efficiency in detecting and enforcing online counterfeits
How visual data can provide your brand with the full picture over your online presence and help build a sustainable brand protection plan for your business
How tech can gather data for business intelligence and legal actions
Everything
you should know about combating brand abuse and online counterfeiting by partnering with ecommerce platforms
1
2
3
1
To what extent has COVID-19 impacted businesses' long term decision making
What are some of the immediate actions IP leaders can take to protect their consumers and online revenue in the uncertain future
2
3
Why brands need to double down on consumer education to safeguard their
e-reputation
Dennis Wilke
Brand Protection Coordinator
at Cluse
Maral Behnam-Garcia
Director, Brand Protection
& Intellectual Property at Wish.com
ON DEMAND WEBINAR
WATCH WEBINAR
4
Dennis
Wilke
Brand Protection Coordinator
at Cluse
SPEAKER
Dennis Wilke is an ambitious and dedicated brand protection coordinator, who works for the fashion watch company CLUSE. He is responsible for the IPR enforcement and anti-counterfeiting strategy in more than 70 countries. Prior to joining CLUSE, Dennis worked for an international trademark firm where he assisted in the management and enforcement of intellectual property portfolios for several brands.
4
What’s on the roadmap in terms of brand protection for Cluse in the months to come
Bruno
Klump
Platforms and Policy Manager
at Red Points
SPEAKER
Bruno Klumpp is an experienced policy manager with 10 years’ experience working in the internet industry for various global online platforms, including YouTube, Twitter and Facebook. He is currently in charge of managing intellectual property, anti-piracy and anti-counterfeiting strategies, policymaking, risk management, online content and languages at Red Points.
Bruno
Klump
Platforms and Policy Manager
at Red Points
SPEAKER
Bruno Klumpp is an experienced policy manager with 10 years’ experience working in the internet industry for various global online platforms, including YouTube, Twitter and Facebook. He is currently in charge of managing intellectual property, anti-piracy and anti-counterfeiting strategies, policymaking, risk management, online content and languages at Red Points.
Oliver
Bolton
Head of Solution Engineering
at Red Points
SPEAKER
Head of Solution Engineering in Sales
With over 5 years experience dealing with ecommerce platforms and online buyer behavior, Oliver leads the global Solution Consultant team helping brands apply the correct Brand Protection strategy fit to their needs.
