Red Points’ mission is to make the Internet a safer place for brands and consumers. Thanks to Artificial Intelligence, Red Points has transformed an industry traditionally led by intellectual property lawyers and services-focused companies into a scalable, cost-effective solution to cut online infringements at the source.
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About Red Points
About Red Points
About speakers
Red Points Brand Intelligence platform covers your full brand exposure to protect your sales, reputation, and customers against infringements.
Bruno Klumpp is an experienced policy manager with 10 years’ experience working in the internet industry for various global online platforms, including YouTube, Twitter and Facebook. He is currently in charge of managing intellectual property, anti-piracy and anti-counterfeiting strategies, policymaking, risk management, online content and languages at Red Points.
Bruno
Klumpp
Platforms and Policy Manager
at Red Points
MODERATOR
The latest developments in Mercado Libre’s Brand protection efforts including how brands can join their Brand Protection Program
Why taking a proactive approach and leveraging actionable data is key to dealing with IP infringements at the root and preventing future infringements
How technology can help streamline the reporting and takedown process of counterfeit listings
In this webinar you will learn
2
First-hand stories
of how Red Points helped renowned brands leverage data to enhance efficiency in detecting and enforcing online counterfeits
2
Real examples
of how Red Points help companies identify patterns and trends to make informed decisions, not assumptions
What you will learn
3
How
visual data can provide your brand with the full picture over your online presence and help build a sustainable brand protection plan for your business
3
How
tech can gather data for business intelligence and legal actions
1
How
How to build a sustainable brand protection strategy by leveraging data
Hosted by WORLD TRADEMARK REVIEW
How brands
can work with Mercado Libre to protect their
IP online
WEBINAR ON DEMAND
How brands
can work with Mercado Libre to protect their
IP online
In this webinar
you will learn
About speakers
Bruno Klumpp is an experienced policy manager with 10 years’ experience working in the internet industry for various global online platforms, including YouTube, Twitter and Facebook. He is currently in charge of managing intellectual property, anti-piracy and anti-counterfeiting strategies, policymaking, risk management, online content and languages at Red Points.
Juan
Cichero
Head of Brand Protection - Marketplace
SPEAKER
Mercado Libre is the largest marketplace in Latin America. In 2019, 379 million items were sold, which represented +13.2% from the prior year. The Gross Merchandise Value was of 14 billion USD, +11.9% vs. the previous year.
The marketplace giant is also increasingly becoming a key part of many brands and retailers’ ecommerce strategy. In Latin America, 47% of online shoppers buy on Mercado Libre and this number is set to continue growing beyond LatAm in the future.
However, the global growth of online counterfeiting means that collaboration with marketplaces and Brand Protection professionals is paramount to prevent brand erosion and revenue loss on the platform.
Bruno
Klumpp
Platforms and Policy Manager
at Red Points
MODERATOR
Juan Cichero is an experienced brand protection and illicit trade professional with a law degree. He is currently the Head of the Brand Protection Program for Mercado Libre. Before joining Mercado Libre, he spent almost 4 years with PMI as Manager of Illicit Trade Prevention for Latin America & Canada. And before that, he worked with Nike for 10+ years, leading the Brand Protection program for the Southern Cone; directing activities in Argentina, Bolivia, Chile, Uruguay, Paraguay & Peru.
What you will learn
1
How
How to build a sustainable brand protection strategy by leveraging data
2
Real examples
of how Red Points help companies identify patterns and trends to make informed decisions, not assumptions
3
How
tech can gather data for business intelligence and legal actions
Mercado Libre is the largest marketplace in Latin America. In 2019, 379 million items were sold, which represented +13.2% from the prior year. The Gross Merchandise Value was of 14 billion USD, +11.9% vs. the previous year.
The marketplace giant is also increasingly becoming a key part of many brands and retailers’ ecommerce strategy. In Latin America, 47% of online shoppers buy on Mercado Libre and this number is set to continue growing beyond LatAm in the future.
However, the global growth of online counterfeiting means that collaboration with marketplaces and Brand Protection professionals is paramount to prevent brand erosion and revenue loss on the platform.
Join Mercado Libre's Head of Brand Protection to learn best practices to protect your brand in the new normal
What are the new geographical priorities right holders should focus and target efforts on in 2020
First hand stories of how Red Points helped renowned brands leverage data to enhance efficiency in detecting and enforcing online counterfeits
How visual data can provide your brand with the full picture over your online presence and help build a sustainable brand protection plan for your business
How tech can gather data for business intelligence and legal actions
Join Mercado Libre's Head of Brand Protection to learn best practices to protect your brand in the new normal
1
2
3
1
The latest developments in Mercado Libre’s Brand protection efforts including how brands can join their Brand Protection Program
Why taking a proactive approach and leveraging actionable data is key to dealing with IP infringements at the root and preventing future infringements
2
3
How technology can help streamline the reporting and takedown process of counterfeit listings
Juan Cichero
Head of Brand Protection - Marketplace
at Mercado Libre
Maral Behnam-Garcia
Director, Brand Protection
& Intellectual Property at Wish.com
WEBINAR ON DEMAND
Juan
Cichero
Head of Brand Protection - Marketplace
SPEAKER
Juan Cichero is an experienced brand protection and illicit trade professional with a law degree. He is currently the Head of the Brand Protection Program for Mercado Libre. Before joining Mercado Libre, he spent almost 4 years with PMI as Manager of Illicit Trade Prevention for Latin America & Canada. And before that, he worked with Nike for 10+ years, leading the Brand Protection program for the Southern Cone; directing activities in Argentina, Bolivia, Chile, Uruguay, Paraguay & Peru.
Guadalupe Yamila García Crespo
IP regional counsel
SPEAKER
Attorney graduated from the University of Buenos Aires, Double Mayor in Private and Public Law.
Industrial Property Agent. Master’s degree in Intellectual Property Law from Austral University
(pending thesis). Internet Law and Communications Technology Program from the University of San
Andrés. Training Course for IP Protection Lawyers from the Japanese Patent Office (scholarship
holder). Prior to entering Mercado Libre in 2016, sheworked in the Trademark Department at
Marval, O’Farrell and Mairal in Buenos Aires.
Guadalupe Yamila García Crespo
IP regional counsel
SPEAKER
Attorney graduated from the University of Buenos Aires, Double Mayor in Private and Public Law.
Industrial Property Agent. Master’s degree in Intellectual Property Law from Austral University
(pending thesis). Internet Law and Communications Technology Program from the University of San
Andrés. Training Course for IP Protection Lawyers from the Japanese Patent Office (scholarship
holder). Prior to entering Mercado Libre in 2016, sheworked in the Trademark Department at
Marval, O’Farrell and Mairal in Buenos Aires.
Hosted by
WORLD TRADEMARK REVIEW
WATCH WEBINAR