Red Points’ mission is to make the Internet a safer place for brands and consumers. Thanks to Artificial Intelligence, Red Points has transformed an industry traditionally led by intellectual property lawyers and services-focused companies into a scalable, cost-effective solution to cut online infringements at the source. 

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About Red Points

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About Red Points

About speakers 

Red Points Brand Intelligence platform covers your full brand exposure to protect your sales, reputation, and customers against infringements.

Bruno Klumpp is an experienced policy manager with 10 years’ experience working in the internet industry for various global online platforms, including YouTube, Twitter and Facebook. He is currently in charge of managing intellectual property, anti-piracy and anti-counterfeiting strategies, policymaking, risk management, online content and languages at Red Points.

Bruno 
Klumpp

Platforms and Policy Manager
at Red Points

MODERATOR

The latest developments in Mercado Libre’s Brand protection efforts including how brands can join their Brand Protection Program 

Why taking a proactive approach and leveraging actionable data is key to dealing with IP infringements at the root and preventing future infringements

How technology can help streamline the reporting and takedown process of counterfeit listings 



In this webinar you will learn

2
First-hand stories

of how Red Points helped renowned brands leverage data to enhance efficiency in detecting and enforcing online counterfeits

2
Real examples

of how Red Points help companies identify patterns and trends to make informed decisions, not assumptions

What you will learn 

3
How 
visual data can provide your brand with the full picture over your online presence and help build a sustainable brand protection plan for your business

3
How

tech can gather data for business intelligence and legal actions

1
How

How to build a sustainable brand protection strategy by leveraging data 

Hosted by WORLD TRADEMARK REVIEW

How brands 
can work with Mercado Libre to protect their
IP online
 

WEBINAR ON DEMAND 




How brands 
can work with Mercado Libre to protect their
IP online

In this webinar 
you will learn

About speakers 

Bruno Klumpp is an experienced policy manager with 10 years’ experience working in the internet industry for various global online platforms, including YouTube, Twitter and Facebook. He is currently in charge of managing intellectual property, anti-piracy and anti-counterfeiting strategies, policymaking, risk management, online content and languages at Red Points.

Juan 
Cichero

Head of Brand Protection - Marketplace

SPEAKER

Mercado Libre is the largest marketplace in Latin America. In 2019, 379 million items were sold, which represented +13.2% from the prior year. The Gross Merchandise Value was of 14 billion USD, +11.9% vs. the previous year.

The marketplace giant is also increasingly becoming a key part of many brands and retailers’ ecommerce strategy. In Latin America, 47% of online shoppers buy on Mercado Libre and this number is set to continue growing beyond LatAm in the future.  

However, the global growth of online counterfeiting means that collaboration with marketplaces and Brand Protection professionals is paramount to prevent brand erosion and revenue loss on the platform.


Bruno 
Klumpp

Platforms and Policy Manager
at Red Points


MODERATOR

Juan Cichero is an experienced brand protection and illicit trade professional with a law degree. He is currently the Head of the Brand Protection Program for Mercado Libre. Before joining Mercado Libre, he spent almost 4 years with PMI as Manager of Illicit Trade Prevention for Latin America & Canada. And before that, he worked with Nike for 10+ years, leading the Brand Protection program for the Southern Cone;  directing activities in Argentina, Bolivia, Chile, Uruguay, Paraguay & Peru.

What you will learn 

1
How

How to build a sustainable brand protection strategy by leveraging data 

2
Real examples

of how Red Points help companies identify patterns and trends to make informed decisions, not assumptions

3
How

tech can gather data for business intelligence and legal actions

Mercado Libre is the largest marketplace in Latin America. In 2019, 379 million items were sold, which represented +13.2% from the prior year. The Gross Merchandise Value was of 14 billion USD, +11.9% vs. the previous year.

The marketplace giant is also increasingly becoming a key part of many brands and retailers’ ecommerce strategy. In Latin America, 47% of online shoppers buy on Mercado Libre and this number is set to continue growing beyond LatAm in the future.  

However, the global growth of online counterfeiting means that collaboration with marketplaces and Brand Protection professionals is paramount to prevent brand erosion and revenue loss on the platform. 

Join Mercado Libre's Head of Brand Protection to learn best practices to protect your brand in the new normal

What are the new geographical priorities right holders should focus and target efforts on in 2020

First hand stories of how Red Points helped renowned brands leverage data to enhance efficiency in detecting and enforcing online counterfeits

How visual data can provide your brand with the full picture over your online presence and help build a sustainable brand protection plan for your business

How tech can gather data for business intelligence and legal actions


Join Mercado Libre's Head of Brand Protection to learn best practices to protect your brand in the new normal

1

2

3

1

The latest developments in Mercado Libre’s Brand protection efforts including how brands can join their Brand Protection Program 

Why taking a proactive approach and leveraging actionable data is key to dealing with IP infringements at the root and preventing future infringements

2

3

How technology can help streamline the reporting and takedown process of counterfeit listings 

Juan Cichero
Head of Brand Protection - Marketplace 
at Mercado Libre


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Maral Behnam-Garcia
Director, Brand Protection 
& Intellectual Property at Wish.com



WEBINAR ON DEMAND



Juan 
Cichero

Head of Brand Protection - Marketplace


SPEAKER

Juan Cichero is an experienced brand protection and illicit trade professional with a law degree. He is currently the Head of the Brand Protection Program for Mercado Libre. Before joining Mercado Libre, he spent almost 4 years with PMI as Manager of Illicit Trade Prevention for Latin America & Canada. And before that, he worked with Nike for 10+ years, leading the Brand Protection program for the Southern Cone;  directing activities in Argentina, Bolivia, Chile, Uruguay, Paraguay & Peru.

Guadalupe Yamila García Crespo

IP regional counsel


SPEAKER

Attorney graduated from the University of Buenos Aires, Double Mayor in Private and Public Law.
Industrial Property Agent. Master’s degree in Intellectual Property Law from Austral University
(pending thesis). Internet Law and Communications Technology Program from the University of San
Andrés. Training Course for IP Protection Lawyers from the Japanese Patent Office (scholarship
holder). Prior to entering Mercado Libre in 2016, sheworked in the Trademark Department at
Marval, O’Farrell and Mairal in Buenos Aires.

Guadalupe Yamila García Crespo

IP regional counsel



SPEAKER

Attorney graduated from the University of Buenos Aires, Double Mayor in Private and Public Law.
Industrial Property Agent. Master’s degree in Intellectual Property Law from Austral University
(pending thesis). Internet Law and Communications Technology Program from the University of San
Andrés. Training Course for IP Protection Lawyers from the Japanese Patent Office (scholarship
holder). Prior to entering Mercado Libre in 2016, sheworked in the Trademark Department at
Marval, O’Farrell and Mairal in Buenos Aires.


Hosted by 
WORLD TRADEMARK REVIEW

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