ON DEMAND
in partnership with WIPR
Gray market sales online: Winning strategies to combat them
Session overview
Selling through distributors is a proven and tested method to grow an online business' revenue. However, this strategy comes with both opportunities and challenges.
Without the ability to track and identify unauthorized resellers, brands are at risk of being targeted by gray market websites, leading to complaints from distributors, MAP violations, reputation erosion, and ultimately loss of revenue.
This is a situation that many brands face, including New U Life. As a leader in the supplement market, New U Life became a target for gray market vendors in South Asian marketplaces. In response to the brand's rapid growth, combatting unauthorised sellers quickly became a top priority.
In our webinar Red Points and New U Life will discuss winning strategies brands can apply to identify and stop unauthorized online sellers and resellers at scale.
About speakers
Rodney Davis
Director of Compliance
at New U Life
Speaker
Rodney has been working in the direct sales space for 22 years. In addition, he has17 years of compliance-specific experience. Aside from startups, he's also worked with companies that have been around for more than 20 years. Rodney loves working with field leaders and helping them succeed.
Daniel Shapiro
VP of Brand Relationships
at Red Points
Moderator
After working at Macy’s and eBay, Daniel joined Red Points to lead the company’s strategic partnership with ecommerce platforms, websites, IP firms and other stakeholders.
Daniel was a Senior Manager of Brand Protection at eBay, where he led international teams in the disruption of counterfeits worldwide.
About Red Points
Red Points’ mission is to make the Internet a safer place for brands and consumers. Thanks to Artificial Intelligence, Red Points has transformed an industry traditionally led by intellectual property lawyers and services-focused companies into a scalable, cost-effective solution to cut online infringements at the source.
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- Top strategies to prevent gray market violations
- Impact of gray market on brands’ revenue and reputation
- How brands can keep track of their products on sites such as ecommerce marketplaces, distributor websites, and gray market websites by leveraging technology