ON DEMAND
In partnership with AAFA

2024 Social Media Trends with Meta: 
How to Effectively Protect Your Brand 
on Social Media

Explore ways to safeguard your brand against emerging social media and counterfeit threats:

Come join our webinar where we'll dive into the current trends in counterfeit products and effective ways of protecting your brand on social media. Learn how new evasion techniques are shaking up the traditional detection methods and find innovative strategies to keep your brand safe. With insights from Meta and Red Points, this session is a must-attend for brands dealing with digital brand harm.

About the speakers

Anson Fraser

Product Marketing Manager, Business Integrity at Meta

Speaker

Anson Fraser is a Business Product Marketing Manager on Meta's Cross-Meta Integrity (XI) team. His day-to-day work focuses on marketing Meta's brand protection solutions — and helping businesses resolve various brand issues, including business impersonation, intellectual property infringement, and scams.

Jennifer Hanks

Senior Director, 
Brand Protection at AAFA 

Moderator

As the chief advocate and spokesperson for AAFA on intellectual property (IP) and brand protection issues, Jennifer Scoggins Hanks serves as the staff liaison to AAFA’s Brand Protection Council. She connects with government officials; members of Congress; and representatives of global e-commerce, social, and digital platforms to shape IP policy, protect U.S. branded products, and advance AAFA member online and offline priorities.

Jennifer’s unique background of public policy, advocacy, coalition management, and strategic communications experience was earned serving across a series of bicoastal public and private sector positions, including with a Washington D.C. public affairs firm, CNN Worldwide, the U.S. Senate, the U.S. Department of Energy, and the U.S. Department of Commerce. Her career began working in the California State Legislature and the California Governor’s Office.

About Red Points

Red Points’ mission is to make the Internet a safer place for brands and consumers. Thanks to Artificial Intelligence, Red Points has transformed an industry traditionally led by intellectual property lawyers and services-focused companies into a scalable, cost-effective solution to cut online infringements at the source. 

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  1. The current trends and evasion techniques in counterfeit and advertising on social media including fake ads, mobile-only counterfeit shops, hidden auctions, and social media-first user acquisition.
  2. About Meta's comprehensive approach to brand protection and their latest brand protection tools.
  3. How collaborative efforts between Meta, brands, and service providers combat brand harm.
  4. About success stories from Red Points’ partnership with Meta in brand protection

During the webinar, we will also cover:

Don't miss out on the opportunity to be part of this crucial conversation!

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Becca Felsenthal


Associate General Counsel, 
IP at Meta

Speaker

Becca Felsenthal is an Associate General Counsel, IP at Meta, advising on intermediary liability issues involving trademark infringement and counterfeiting on Facebook and Instagram. Before Meta, she counseled technology, sports, and retail businesses on litigation and intellectual property matters.

Daniel Shapiro

SVP of Brand Relationships & 
Strategic Partnerships at Red Points

Speaker

After working at Macy’s and eBay, Daniel joined Red Points to lead the company’s strategic partnership with ecommerce platforms, websites, IP firms, and other stakeholders. Daniel was a Senior Manager of Brand Protection at eBay, where he led international teams in the disruption of counterfeits worldwide.

Watch the webinar