ON DEMAND
In partnership with ManagingIP
Real-world wins from brands using online brand protection
Explore ways to safeguard your brand against emerging social media and counterfeit threats:
As new marketplaces continue to emerge and an increasing number of third-party sellers flood the market with counterfeit goods, the issue of protecting your brand has become more challenging and critical than ever before. Companies often proactively register their intellectual property as a defensive measure, but effective enforcement in the global market demands more than just legal protection.
This webinar will delve into practical use cases presented by industry experts, highlighting specific challenges encountered by real-life brands and the strategies they employed to combat the "whack-a-mole" effect.
About the speakers
Jana Miles Paskova
Senior Enterprise Customer Success Manager at Red Points
Speaker
Jana has been in the Brand Protection world for almost 17 years specifically in online brand protection, over the last 9 years. She has worked at the adidas Global Trademark department where she built her extensive knowledge of IP and brand awareness. Today she is helping Red Points enterprise customers worldwide to protect their Intellectual Property online.
Jennifer Hanks
Senior Director,
Brand Protection at AAFA
Moderator
As the chief advocate and spokesperson for AAFA on intellectual property (IP) and brand protection issues, Jennifer Scoggins Hanks serves as the staff liaison to AAFA’s Brand Protection Council. She connects with government officials; members of Congress; and representatives of global e-commerce, social, and digital platforms to shape IP policy, protect U.S. branded products, and advance AAFA member online and offline priorities.
Jennifer’s unique background of public policy, advocacy, coalition management, and strategic communications experience was earned serving across a series of bicoastal public and private sector positions, including with a Washington D.C. public affairs firm, CNN Worldwide, the U.S. Senate, the U.S. Department of Energy, and the U.S. Department of Commerce. Her career began working in the California State Legislature and the California Governor’s Office.
About Red Points
Red Points’ mission is to make the Internet a safer place for brands and consumers. Thanks to Artificial Intelligence, Red Points has transformed an industry traditionally led by intellectual property lawyers and services-focused companies into a scalable, cost-effective solution to cut online infringements at the source.
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- Explore case studies from well-known brands dealing with large issues with counterfeiting and impersonation.
- Learn how companies navigate the complexities of protecting their intellectual property in a global marketplace.
- Discover how artificial intelligence is revolutionizing brand protection, boosting both online enforcement and offline litigation, and making strategies more effective and expansive.
- Gain practical strategies and innovative approaches that you can apply to safeguard your own brand.
What we’ll cover:
Don't miss out on this opportunity to transform your brand protection efforts into a robust and proactive strategy. Register now to secure your place!
Jana Miles Paskova
Senior Enterprise Customer Success Manager at Red Points
Speaker
Jana has been in the Brand Protection world for almost 17 years specifically in online brand protection, over the last 9 years. She has worked at the adidas Global Trademark department where she built her extensive knowledge of IP and brand awareness. Today she is helping Red Points enterprise customers worldwide to protect their Intellectual Property online.
Daniel Shapiro
SVP of Brand Relationships &
Strategic Partnerships at Red Points
Speaker
After working at Macy’s and eBay, Daniel joined Red Points to lead the company’s strategic partnership with ecommerce platforms, websites, IP firms, and other stakeholders. Daniel was a Senior Manager of Brand Protection at eBay, where he led international teams in the disruption of counterfeits worldwide.
