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January 26th, at 7pm CET/1pm EST

In partnership with WTR 

Cybersquatting in the fashion industry: how Cotopaxi enforces its domain name globally 

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Cybersquatting in the fashion industry 

Cybersquatting — the abusive registration of trademarks as domain names — has become a common issue for brands around the world. Fashion is among the top sectors with the highest number of cybersquatting cases filed in 2021 by trademark owners, according to a report by the World Intellectual Property Organization. With the growth of eCommerce, this is an issue that shows no sign of slowing down.

However, monitoring and detecting cybersquatted domain names isn´t an easy task. Bad actors continually leverage endless domain spoofing tactics to mislead consumers into providing their personal information or buy fake goods. When a fake domain name remains unchallenged for too long, it can lead to massive revenue and reputational issues for the targeted brand.

Cybersquatting is an issue Cotopaxi experienced firsthand when they started seeing 14+ fake websites all opened on the same day, and a spike in consumer phishing attacks as a result. In this webinar, Cotopaxi will share how they handled this growing issue at scale and managed to turn things around for the better for their business.


About speakers

Cindy Gronbergmoldin

Vice President of Brand at Cotopaxi

Speaker

Cindy Grönberg Moldin is the Vice President of Brand for Cotopaxi, a carbon neutral adventure brand founded to create Gear for Good®, sustainably designed gear that fuels both outdoor experiences and global change. She is responsible for the strategic direction and vision of the Cotopaxi brand.

Cindy has over a decade of global strategy, brand management, advertising, go-to-market, and leadership experience having worked on multi-billion-dollar brands at Procter & Gamble. She most recently served as Global Brand Director at Gillette where she was responsible for the company's $3B razor brands: Fusion5, Mach3 and SkinGuard, leading global brand strategy & design, innovation, marketing and communications.

Cindy holds an MBA from The International Institute for Management Development (IMD) in Lausanne, Switzerland, and a Bachelor of Science degree in Industrial & Systems Engineering from Georgia Institute of Technology. She is based at Cotopaxi's headquarters in Salt Lake City, Utah but works remotely from her home in Atlanta, GA.




Daniel Shapiro

VP of Strategic Partnerships

Moderator

After working at Macy’s and eBay, Daniel joined Red Points to lead the company’s strategic partnership with ecommerce platforms, websites, IP firms and other stakeholders. Daniel was a Senior Manager of Brand Protection at eBay, where he led international teams in the disruption of counterfeits worldwide.

About Red Points

Red Points’ mission is to make the Internet a safer place for brands and consumers. Thanks to Artificial Intelligence, Red Points has transformed an industry traditionally led by intellectual property lawyers and services-focused companies into a scalable, cost-effective solution to cut online infringements at the source. 

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In this webinar you will learn