Discover emerging threats toy brands should avoid this holiday to protect their sales
During the holiday season, online marketplaces have become the go-to choice for consumers when it comes to purchasing toys. However, with an increase in sales comes new challenges. These include ensuring consumer safety while meeting the holiday demand as well as monitoring marketplaces for infringing sellers and scam sites that may put your consumers at risk and lead to revenue losses.
Additionally, Congress is exploring solutions like the SHOP SAFE Act, which continues to be advocated for by The Toy Association™. Until new regulations for marketplaces like those in the SHOP SAFE Act become law, toy brands will need to seek innovative solutions to fight counterfeits and infringing products sold online.
- Hear from experts about their strategies to prevent negative reviews.
- Explore real-case examples of how fraudsters and scammers operate, as well as typical strategies they use to avoid detection, along with examples of common phishing scams targeting toy brands and insights gained from these attacks.
- Access examples of effective tactics that toy brands can employ to prevent malicious actors, not only safeguarding their brands but also reclaiming revenue lost to infringers.
- Discover how to develop clear and efficient procedures for initiating product recalls in the event of safety concerns.
During the webinar, we will also cover:
About speakers
Daniel Shapiro
SVP of Brand Relationships & Strategic Partnerships at Red Points
Speaker
After working at Macy’s and eBay, Shapiro joined Red Points to lead the company’s strategic partnership with ecommerce platforms, websites, IP firms, and other stakeholders. He was a senior manager of Brand Protection at eBay, where he led international teams in the disruption of counterfeits worldwide.
Jennifer Gibbons
SVP of Government Affairs at the Toy Association
Moderator
In 2012, Jennifer joined The Toy Association as the Senior Vice President of Government Affairs, where they focused on product safety, environmental sustainability, intellectual property protection, and trade. Jennifer has a strong background in government relations and communication.
About Red Points
Red Points’ mission is to make the Internet a safer place for brands and consumers. Thanks to Artificial Intelligence, Red Points has transformed an industry traditionally led by intellectual property lawyers and services-focused companies into a scalable, cost-effective solution to cut online infringements at the source.
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