Brand Protection 
in the Age of Generative AI: 

Hosted by Red Points in partnership with WTR

How Can Brands Prepare Successfully

In an era where generative artificial intelligence (AI) is reshaping industries, the field of Intellectual Property and brand protection faces its own set of unique challenges and opportunities. This webinar aims to shed light on the critical legal issues at the intersection of generative AI and brand protection, providing valuable insights for IP professionals, brand owners, and legal experts to start future-proofing their brand protection strategie

About the speakers

Patrick Flaherty

Head of Global IP Law 
& Policy Group at Verizon


Patrick leads Verizon’s global IP legal and policy group that supports the company's telecom and tech businesses. He has over 20 years of experience in corporate and intellectual property law.

As a strategic advisor to Verizon's executives, Patrick contributes to important business and legal decisions that drive innovation, growth, and value creation. He has a proven history of attracting and retaining talent, managing a diverse and inclusive team, and mentoring the next generation of lawyers.

Daniel Shapiro

SVP of Brand Relationships and Strategic Partnerships at Red Points


After working at Macy’s and eBay, Daniel joined Red Points to lead the company’s strategic partnership with ecommerce platforms, websites, IP firms and other stakeholders. Daniel was a Senior Manager of Brand Protection at eBay, where he led international teams in the disruption of counterfeits worldwide.

About Red Points

Red Points’ mission is to make the Internet a safer place for brands and consumers. Thanks to Artificial Intelligence, Red Points has transformed an industry traditionally led by intellectual property lawyers and services-focused companies into a scalable, cost-effective solution to cut online infringements at the source. 

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  1. Learn from industry leaders and experts about the impact of generative AI on brand protection, including the latest trends and legal perspectives.
  2. Dive deep into the challenges posed by generative AI in creating brand-like assets and how it can lead to large-scale infringement and brand dilution. 
  3. More importantly, explore practical solutions and strategies to mitigate these risks.
  4. Discover how AI can be a powerful ally in your brand protection strategy, from analyzing big data to identifying and acting on infringements efficiently.
  5. Stay ahead of the curve by understanding the emerging AI legislation and its implications for brand protection.

Don't miss out on the opportunity to be part of this crucial conversation. Secure your spot today and be prepared to navigate the complexities of brand protection in the rapidly evolving world of generative AI.

The session will include:

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Andres Guadamuz

Reader in IP Law and Editor in Chief at Journal of World IP


Dr Andres Guadamuz is a Reader in Intellectual Property Law at the University of Sussex and the Editor in Chief of the Journal of World Intellectual Property. His main research areas are on artificial intelligence and copyright. He has acted as an international consultant for the World Intellectual Property Organization.